Assistant Sales Executive

Opportunity

We are seeking a dynamic and highly organized Sales Executive Assistant to support the CEO in driving sales and streamlining internal operations. This role is ideal for someone with a background in FMCG, F&B, or lifestyle sectors who is eager to grow within sales and entrepreneurship, take initiative, and play a key role in a fast-paced business environment.

The Executive Assistant will be involved in sales support, email communication, logistics coordination, CRM updates, and internal collaborationensuring smooth day-to-day functioning and strategic alignment across departments.

What you’ll do

• Act as the CEO’s right hand in sales and daily operations.
• Handle second-level communication with clients and internal teams via email.
• Follow up on product samples, dispatches, and quotations.
• Coordinate between departments – logistics, finance, and sales.
• Manage and track client communication, sales orders, invoices, and contracts.
• Maintain and update the CRM system; input client notes from meetings.
• Assist in planning and organizing the CEO’s client interactions and meetings.
• Shadow the CEO and take detailed notes during client meetings.
• Ensure alignment between CEO directives and execution by the internal team.
• Provide sales insights and feedback to aid in strategic decision-making.

What you’ll need

• 2–3 years of experience in sales or business coordination (FMCG, F&B, or lifestyle industry preferred).
• Strong email communication and writing skills.
• Exceptional organizational and planning abilities.
• Ability to coordinate efficiently across departments and with external stakeholders in a fast-paced environment
• High level of discretion and professionalism (access to CEO’s email).
• Proficiency in CRM tools is an advantage.
• Self-driven, proactive, and eager to learn.
• Comfortable working closely with senior leadership on a daily basis.

What’s nice to have

• Knowledge / interest in specialty coffee
• Big ideas and persistent curiosity