Assistant Brand Manager

As an Assistant Brand Manager, you will play a crucial role in analyzing brand positioning and consumer insights. Your responsibilities will include shaping and effectively communicating our vision and mission, translating brand elements into actionable plans and go-to-market strategies, and collaborating with the marketing team to execute strategic brand initiatives. You will oversee the creation of engaging and conversion-focused creative assets to resonate with the target audience. Additionally, you will be tasked with establishing performance specifications, cost and price parameters, market applications, and sales estimates. Monitoring and reporting on the performance of marketing campaigns, assessing ROI and KPIs, tracking market trends, researching consumer markets, and observing competitors" activities will be part of your routine. You will lead the development of innovative growth strategies and align the company around the brand's direction, choices, and tactics. Furthermore, your role will involve leading the ideation and execution of Omnichannel initiatives to develop compelling customer propositions in line with the category ambition. The ideal candidate for this position should have a minimum of 3 to 6 years of relevant experience, preferably in the beauty or skincare industry. Basic experience with Direct-to-Consumer (D2C) business models, performance marketing, and e-commerce advertising is essential. Experience in Social Media Management and Influencer Marketing would be beneficial. You should possess proven abilities in developing brand and marketing strategies, effectively communicating recommendations to executives, identifying target audiences, and devising impactful campaigns. Strong analytical skills, creativity, data-driven thinking, and a keen affinity for numbers are crucial for success in this role. Excellent communication skills, staying updated with the latest marketing trends and best practices, and a degree in marketing or a related field are preferred qualifications for this position.,