AI Email Marketing and Automation Expert

The Email Marketing and Automation Specialist is responsible for designing, implementing, and analyzing email marketing campaigns. Your role will involve developing automation workflows, segmenting audiences, and creating engaging email content. Collaboration with the marketing team is key to ensure that all campaigns are aligned with the overall business objectives. Your responsibilities will include developing and executing email marketing campaigns to enhance engagement and drive conversions. You will also be tasked with creating and managing email automation workflows, segmenting email lists based on various criteria, and crafting compelling email copy and design for optimal engagement. A/B testing will be conducted to refine email campaign performance, and you will analyze campaign metrics to provide insights for future improvements. Collaboration with the marketing team is essential to align email strategies with broader marketing initiatives. To qualify for this role, you should possess a Bachelor's degree in Marketing, Communications, or a related field, along with at least 2 years of experience in email marketing or digital marketing. You must have proven experience with email marketing platforms such as Mailchimp, HubSpot, or Marketo, as well as a strong understanding of email automation and segmentation techniques. Excellent written and verbal communication skills, an analytical mindset focused on data-driven marketing, and proficiency in skills like Email Marketing Platforms, Automation Tools, A/B Testing, Copywriting, HTML/CSS, Data Analysis, and Google Analytics are also required.,