288 Adobe Analytics Jobs - Page 7

About us: Target is one of the most loved consumer retail brands in the world. At Target, we are constantly improving and innovating our digital shopping experience. Target Plus is one such strategic business initiative offering meaningful guest experiences by bringing high demand brands, on-trend selection to Target.com . We are a one-of-a-kind marketplace, carefully curated and built keeping in mind guests' current and changing needs, along with tapping into futuristic market trends. The Category Refresh team is focused on conducting in-depth category analyses to uncover growth opportunities and enhance the digital shopping experience. This team leverages data-driven insights to provide strategic recommendations, ensuring that category updates are aligned with business objectives and guest expectations. This team utilizes advanced data analytics and market research to create personalized and immersive shopping experiences. The Category Refresh team is committed to driving sustainable growth for Target and ensuring that guests have a convenient, intuitive, and satisfying digital shopping journey. As a Site Merchandiser, your primary function will be to help optimize end-to-end category-specific e-commerce experiences through core digital merchandising tactics, monitoring key performance metrics, support strategic initiatives aimed at enhancing the digital shopping experience and driving category performance through timely category refreshes using data-driven insights. You will work closely with the category team and help in identifying opportunities to optimize product assortment presentation and site experience to maximize guest engagement and sales. Core Responsibilities: Category Refresh Execution: Support comprehensive eCommerce category refreshes by executing assortment & site optimization strategy Consumer Insights: Ability to understand consumer funnel analysis, apply guest demographics data, and analyze behavioral trends to improve site experience. Use customer journey mapping to identify optimization opportunities and recommend A/B testing strategies to validate improvements. Know The Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience. Site Experience Management: Identify opportunities to optimize site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping. Operational Excellence Streamline & document processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency Analytics: Dig into Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to uncover opportunities and drive action across key pain areas in the digital guest journey Cross-Functional Partnership: Collaborate effectively with stakeholders, communicate insights clearly to ensure timely execution of action items as aligned during CFT meetings (Key stakeholdersCategory Site Merchants, Digital Product Content, Item, taxonomy, Digital Product) Education/Experience: Bachelor's degree mandatory (MBA preferred) 3+ years of e-commerce or Customer insights experience (Site Merchandising, Digital Marketing, UX, etc.) General Skills: Analytical Skills: Strong analytical skills to gather, analyze, and interpret data from multiple tools and systems. Effective Communication: Strong written and verbal communication skills to summarize findings & share timely updates with stakeholders. Problem-Solving: Capability to identify opportunities for improvement based on data analysis and flag the same to relevant stakeholders. Collaboration: Establish strong relationships across both functional and category peer groups. Develop understanding of digital AOEs to help influence site merch strategy across the funnel. Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting, with a focus on identifying actionable insights. Accountability: Have a high level of accountability & initiative towards both day-to-day outcomes as well as business goals. Specialized Skills: Data & Technical Skills: Proficiency with tools like DOMO, Adobe Analytics, and basic SQL queries (not mandatory). Site Optimization: Monitor key site metrics (e.g., traffic, bounce rates), troubleshoot performance issues, and recommend strategies to optimize search, browse, SEO, product recommendation etc. Research and Market Analysis: Support analysis of category and product performance using site analytics tools. Ability to understand market research reports, conduct competitor analysis to draw consumer behavior insights to inform category strategies.

Job Information Job Opening ID ZR_2068_JOB Date Opened 28/11/2023 Industry Technology Job Type Work Experience 5-8 years Job Title Adobe Target Developer City Pune City Province Maharashtra Country India Postal Code 411001 Number of Positions 4 Work modeHybrid Key Responsibilities and Duties: Deliver against the website optimization and customized experience strategies across the website and other touch points. Configure, administer, and operate Adobe Target to build Multi-channel campaigns Debug, troubleshoot, and fix the configuration and integration issues. Partner with the analytics teams on measurement across customized site experiences Diagnose and troubleshoot technical issues related to delivering custom site experiences Communicate and partner with upstream and downstream teams regarding the execution against the desired testing strategy Drive technical effort working with IT partners, site management and creative to ensure timely execution of testing and/or personalization cadence Develop JavaScript, CSS, and HTMLQualifications/:- Minimum 5-7 years of experience working Adobe Target 3+ years working with A/B testing and site personalization efforts, preferably leveraging Adobe Target as a platform Working experience in HTML, Java script and CSS check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

Job Information Job Opening ID ZR_2109_JOB Date Opened 09/02/2024 Industry Technology Job Type Work Experience 4-6 years Job Title CXO Analyst City Pune City Province Maharashtra Country India Postal Code 411001 Number of Positions 4 LocationBangalore, Mumbai, Pune, Chennai, Hyderabad, Kolkata, Delhi Technical Skills: Data strategist with expertise in Product Growth, Conversion Rate Optimization (experiments) Personalisation using digital analytics skills such as Adobe Analytics, Google Analytics, and others (Quantitative and Qualitative)Proven success in acquisition marketing and retention marketing by leveraging strategic and tactical implementation of Conversion Rate Optimization (A/B Testing) and Product Optimization (Landing Page Optimization, Product-Market Fit) through data insights.Personalisation - It includes customer segmentation, targeted messaging, dynamic content, recommendations, behavioral targeting, and AI-powered personalization.Skilled in leveraging advanced analytics tools for actionable data extraction from extensive datasets such as SQL, Big Query, Excel, Python for data analysis, Power BI, and Data StudioProficient in implementing digital analytics measurement across diverse domains using tools such as Adobe Launch, Google Tag Manager, and TealiumSoft skills:Experience in client-facing projects & stakeholder mgmt, excellent communication skillsCollaborative team player, aligning product vision with business objectives cross-functionallyAvid learner, staying current with industry trends and emerging technologiesCommitted to delivering measurable results through creative thinking, exceeding performance metrics, and fostering growth check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#2B39C2;border-color:#2B39C2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> I'm interested

The Team : The Corporate platforms team is an enterprise-shared service enabling for the strategic evolution of platforms, capabilities, frameworks, operational processes, management, and improvements of the Business Applications that drive S&P Global. Our Enterprise Marketing team is responsible for the architecture, planning, design, development, and implementation of the Content Management System (CMS) platform for the organization-wide needs, leveraging Adobe Marketing Cloud. As a Scrum Master, you will be responsible for driving technology projects and delivering project outcomes negotiated with the business owners and product managers. Responsibilities and Impact : We are seeking a talented Scrum Master with a strong technical background in Adobe Experience Manager (AEM) to join our dynamic team. You will work alongside Enterprise Marketing Scrum team members to create solutions with intelligence and a customer-focused (client-first) mindset. You will use your technical project management skills and experience to help improve our cross-divisional website using Adobe (CMS) platform in coordinating with project teams. You will be involved in strategic planning and execution that will include working in all areas of Digital platforms like website management for suggesting innovative solutions in existing and new enterprise systems with long-term value. Lead technical delivery on Enterprise Marketing team(s) and projects using agile methodologies i.e. Scrum/SAFe. Act as a bridge between Business, Engineering, and Users to champion best practices and help the development team in improving the delivery methods to create high-value products. Work closely with Release Train Engineer (RTE), peer Scrum Masters, Product Owners, Business Analysts, Developers and Architects to maximize efficiencies from Scaled Agile practices. Partner with Solution or Release Train Engineer (STE/RTE), other Scrum Masters, and Agile teams to ensure alignment and collaboration across the Agile Release Train (ART). Lead and facilitate Scrum and SAFe ceremonies, including daily scrums, iteration planning, demos, retrospectives, grooming sessions, PI planning, system demos, and Inspect and Adapt workshops. Collaborate with Product Owners to ensure the product backlog is well-defined and prioritized and turn business requirements into well-defined features and user stories ensuring clarity and alignment with the PI planning feature delivery goals. Manage risks, mitigate impediments and blocking issues to the teams progress, and negotiate dependencies within and across teams. Monitor and report on team progress, sprint goals, and performance metrics (e.g., velocity, burn-down charts). Create and manage deliverables, milestones, and risks including detailed documentation, sprint cycle commitments, handoffs, backlog prioritization, and supporting the feature intake process. Facilitate workshops with business analysts to define project scope, objectives, acceptance criteria and deliverables keeping in mind results-driven focus on user needs and conducting sprint demos. Contribute to building a high-performing team by fostering continuous improvement, resolving conflicts, promoting a culture of feedback loops, retrospectives, and innovation, and ensuring a collaborative team environment. Demonstrated ability to work independently and cross-functionally, maintain a high level of attention to detail, be self-motivated, adjust priorities based on stakeholder feedback, and thrive in high-pressure, continuously changing environments. Analyze business processes, identify improvement areas, propose solutions, and stay updated on technology/best practices to support change management for new or functional enhancements. Encourage a continuous learning environment to strengthen the team's understanding of Agile/SAFe principles, support new practices, and adapt priorities based on stakeholder feedback. Provide mentorship and coaching to junior team members and new Scrum Masters. Whats in it for you : In this role, you will be working with a team of enthusiastic members supporting our Enterprise Marketing platform. Guiding our business partners & end users with industry best practices, solution design, & creating long-term business value for our customers. Lead projects from start to finish in a Scaled Agile environment within Digital Technology Services, utilizing your technical expertise within Digital Solutions. Collaborate with global teams to deliver key features for Enterprise platforms with an Agile team of in-house technical professionals from around the world. Enhance your technical skills by working on enterprise-level products and new marketing technologies. Solve complex problems with practical, scalable solutions to deliver high-quality software. What Were Looking For: Basic Qualifications: Bachelors or Masters degree in Business, Technology, Engineering, or experience, with an understanding of the financial services industry Minimum 5-7 years of experience as a Scrum Master working in a software development environment in an agile environment or SAFe framework is a must. Expertise in Agile Project Management tools like Azure DevOps (ADO), Kendis, Miro. In-depth knowledge and passion for Scrum/SAFe methodologies and best practices including, Agile metrics and reporting techniques. Proven ability to deliver projects from start to finish with strong sense of ownership and accountability demonstrated ability to work in a team environment, effectively interacting with others. Excellent communication, facilitation, presentation, and interpersonal skills with the ability to interact with technical and non-technical cross-functional stakeholders. Proven track record of managing complex projects in fast-paced, dynamic environments with competing priorities within large global teams, while driving team performance through superb organizational, problem-solving, and time management skills. Skilled in nurturing self-organizing, high-performing teams via servant leadership, individual coaching, and mentoring. Attention to detail and proven effectiveness in driving team performance. Certifications: Adobe Experience Manager Business Practitioner (Required); SAFe Scrum Master (SCM) or Certified ScrumMaster (CSM), or Professional Scrum Master (PSM) is a must. Open to working flexible hours as per business needs. Preferred Qualifications : Knowledge of Adobe Experience Manager (CMS) and General Marketing Website Design. Proficiency in AEM Sites, AEM Assets, AEM Form, AEM tools such as Adobe Experience Manager Forms, Adobe Target, and Adobe Analytics is a plus. Good knowledge of AEM applications using AEM Components and Templates, Workflows, Taxonomy, Metadata Management, Content Authoring, and Publishing Pages, Tagging, Designs wireframes using Figma/Adobe XD, etc. Technical knowledge of marketing technologies and digital marketing channels is a plus

Role & responsibilities Work with stakeholders to gather and understand unique business requirements and build customized solutions to meet their analytic and reporting needs with Adobe Analytics platform. Work with different stakeholder teams to understanding web requests, identify the appropriate web KPIs to build reports, dashboards, and handle ad-hoc data pulls Regularly monitor, identify, and analyze key KPIs and trends and provide data-driven recommendations to improve user experience and site engagement rates Create and maintain SDR and report suites according to different sites and locales. Good knowledge on Marketing Channel Processing rules and able to setup calculated metrics inside Analytics tools. Work close with QA & Dev team to ensure professional delivery of technical implementations. Create dashboards, workspaces and ad-hoc reports showcasing present trends, progress rate against established KPI’s, goals and lead generation activities. Good understanding on web analytics packages (Google Analytics/ Adobe Analytics) and familiarity with tag management systems (Launch/GTM) Hands-on experience in implementing 3rd party or Marketing pixels such as Meta pixel, Google Tag, Linked-in tags etc. Familiarity with Adobe Target – A/B, Multivariate testing platforms and methodology. Preferred candidate profile Overall experience of about 3-5 years in implementation of digital analytics and optimization solutions with a focus on Adobe / Google Analytics, Adobe Target Experience with Tag management systems – DTM, Adobe Launch is must Excellent knowledge JavaScript, CSS, HTML and JQuery. Experience in setting up Data-Layer format and working with front end development teams. Experience in integrating Adobe Analytics with other tools (Adobe Target, Adobe Campaign) Experience in working on Agile methodologies. Excellent project management, organization, and communication skills.

Skill required: Marketing Operations - Adobe Campaign Classic Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designYou will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. What are we looking for? This role is of SFMC developer. It requires deep technical and working knowledge of Adobe Marketing Automation tool. Would be a client facing role helping them to address Adobe tool specific questions as well as enabling our team to perform discovery sessions for new type of campaigns to use Adobecapability to its potential. due to deep technical nature to the role, profile cannot be slendered.This role is of SFMC developer. It requires deep technical and working knowledge of Adobe Marketing Automation tool. Would be a client facing role helping them to address Adobe tool specific questions as well as enabling our team to perform discovery sessions for new type of campaigns to use Adobecapability to its potential. due to deep technical nature to the role, profile cannot be slendered. Roles and Responsibilities: In this role you are required to solve routine problems, largely through precedent and referral to general guidelines Your expected interactions are within your own team and direct supervisor You will be provided detailed to moderate level of instruction on daily work tasks and detailed instruction on new assignments The decisions that you make would impact your own work You will be an individual contributor as a part of a team, with a predetermined, focused scope of work Please note that this role may require you to work in rotational shifts Qualifications Any Graduation

Skill required: Delivery [Includes Biz Ops] - Program Project Management Designation: Analytics Advisory Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years What would you do? "Data & AIYou will play a key role in supporting the planning, coordination, execution, and reporting of marketing and communications initiatives, specifically tailored to promote our Insights & Intelligence products and services. There is a large focus on driving visibility and awareness for Accenture Operations Gen AI portfolio. You will collaborate closely with cross-functional teams to ensure the successful delivery and amplification of projects. " What are we looking for? " Content Writing, Project Management, Marketing assets build / refresh / maintenance Gen AI, Automation, Analytics & emerging technologies Strong written and verbal communication skills, with the ability to craft clear and compelling marketing messages Strong project management skills - Ability to structure projects, manage multiple streams, manage tracking and reporting to deliver as per objective, timeline and budget independently Strong stakeholder management and ability to collaborate across multiple geographies and functions Ability to handle both development and maintenance aspects of asset repositories across multiple streams and platforms Detail-oriented with strong organizational and multitasking abilities Creative thinker with a proactive and solution-oriented mindset Proven track record of successful project management, from project initiation to completion" Roles and Responsibilities: " Work on storyboarding, messaging, budgeting and end to end PM needed for creating and launching assets such as Gen AI collaterals, Stage 0s, offering/ client/ business decks, case studies, videos, new wins, success stories, awards and other write ups, mailers (Post cards, Takeaways, etc.), Portals/ Websites, etc Develop project plans and timelines for Marcom projects, particularly related to Gen AI projects Strong stakeholder management (especially with Leadership) to understand the ask, structure and translate information, collaborate with different teams on messaging / implementation, and follow the correct review / approval process to ensure impactful and timely delivery Work with Offering Leads to identify specific marketing assets for offering, sales and overall business enablement Coordinate with internal stakeholders including Offering Leads, SMEs, Marketing, Video Production teams to ensure alignment on project goals and deliverables Work with Analyst relations team, marketing, Leadership and other internal stakeholders to seek inputs, collate ideas and write responses for RFIs" Qualification Any Graduation

Key Responsibilities: Implement and maintain Adobe Analytics tags using Adobe Launch (Tag Manager) or Dynamic Tag Management (DTM). Collaborate with stakeholders to define tracking requirements and translate them into technical specifications. Configure and validate event tracking, page load rules, and custom variables (eVars, props, events). Conduct thorough QA and testing of tagging in staging and production environments. Troubleshoot and resolve tracking issues to ensure data accuracy and integrity. Work with developers to ensure correct data layer structures (e.g., JSON-based data layers). Maintain comprehensive documentation of implementation logic and tracking schemas. Support integration between Adobe Analytics and other platforms (e.g., Adobe Target, AEM, Google Tag Manager, Facebook Pixel).

About the role As an Adobe Analytics System Administrator, you will be involved in all aspects of maintaining our Adobe Analytics platform and providing related reporting and analysis. You’ll play a critical role in empowering our teams with meaningful data insights that drive key business decisions. What you’ll do Serve as the primary administrator for the Adobe Analytics platform, handling setup, configurations, user access, and system updates. Work to implement tracking tags, ensuring accurate data collection across digital properties. Conduct regular audits and validations to ensure data accuracy and integrity. Provide troubleshooting and resolutions to any data discrepancies or data quality issues. Act as the point of contact for Adobe Analytics queries and issues; provide training and guidance to end users and stakeholders on best practices. Create, maintain, and optimize custom reports, dashboards, and metrics that align to business needs, facilitating data-driven decision-making across teams. Manage integration between Adobe Analytics and other platforms (e.g. CRM, CMS) to support cohesive data strategies. Proactively identify and implement improvements within the Adobe Analytics environment, staying updated on new features, tools, and industry best practices. Partner with cross-functional teams (e.g., IT, Marketing, Sales) to align data strategy and reporting to overall business objectives. What you’ll bring 5+ years of experience administering Adobe Analytics (Adobe Analytics certification preferred). Strong knowledge of JavaScript, HTML, tag management, and web data layer structures. Solid understanding of data collection methods, segmentation, and custom metrics within Adobe Analytics. Familiarity with integrating Adobe Analytics with other tools (e.g., Marketo, CRM, A/B Testing platforms). Exceptional analytical, problem-solving, and troubleshooting skills. Able to work flexible hours as required by business priorities and to align with time-zones across the business. Strong communication skills, with the ability to explain technical concepts to non-technical stakeholders. Preferred technology experienceWordpress, Adobe Analytics, Adobe Marketo Forms, Qlik, SFDC, Power BI, Optimizely,and Tealium Able to work flexible hours as required by business priorities Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Product Manager, Principal The Data Intelligence Center of Excellence is looking for the right candidate to join us as Principal Product Manager, AI and Data Product Platform . This in an incredibly exciting and important role in the Data Intelligence Center of Excellence; this product manager will be responsible for the tech stack that enables our data business transformation, driving step-function improvements in customer outcomes, automation, delightful user experiences, and higher product margins. We're looking for someone with their eyes on the horizon - someone who's able to lay out a big idea and has the drive to make it happen. This individual will be the link between vertical market groups, Centers of Excellence, and our data and application engineering teams. They must understand how to balance customer needs with the needs of the business, demonstrating financial acumen and prudent decision-making. What you’ll do Own multiple product initiatives and lead teams from ideation through validation, delivery, and delight. Lead adoption of the data mesh framework throughout the organization . Create solutions that work for both the business and our customers. Communicate and build rapport with stakeholders throughout the product development cycle. Work across engineering, design, program management, and other stakeholders to execute product strategy. Provide guidance on the prioritization of product backlogs to guide product teams in developing capabilities. What you’ll bring 8 + year's experience within Product Management E xperience in managing the maturation of platforms that support machine learning at scale. A bility to run multiple initiatives and are comfortable interacting with all levels of an organization. You have a pragmatic understanding of technologies, systems, and tools in an ever-changing environment and can prioritize and support your decisions through data and narrative. Experience with agile development practices, methodologies, and tools. Experience with ADLS, Microsoft Fabric, and Databricks and other data management and analytics tools is a plus . Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube Blackbaud is a digital-first company which embraces a flexible remote or hybrid work culture. Blackbaud supports hiring and career development for all roles from the location you are in today! Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Join us for an exciting opportunity to elevate your career in marketing analytics. As a Performance Marketing Quant Analytics Associate Senior at JPMorgan Chase within the Data and Analytics Team, you will drive strategic insights and performance improvements across marketing campaigns. Collaborate with business lines to deliver impactful analytics solutions. Job Responsibilities Plan, execute, and deliver performance marketing analytics projects. Identify attributes that describe shifts in performance. Create data assets from large disparate sources for unified marketing performance views. Conduct strategic analyses for campaigns, marketing, and personalization. Design dashboards to inform executives on critical operational business KPIs and strategic metrics. Become a trusted partner and thought leader in marketing data analytics. Invent creative methods to answer key business questions using data assets. Build expertise on marketing data from all Chase lines of business. Synthesize analytical findings for senior business executives in both written and verbal formats. Required Qualifications, Capabilities, and Skills Minimum 8 years of experience with strong academic background with a STEM Bachelors/Masters from a well-recognized university. 6+ years of advanced hands-on experience in SQL. 5+ years of advanced experience in data visualization, in Tableau. 5+ years of advanced experience in data wrangling, in Alteryx/Python. 5+ years of advanced experience in web interaction data analytics, with Adobe Analytics. 5+ years of advanced knowledge in MS Excel. Demonstrated experience in design of experiments, statistics, and using ML for exploratory driver analysis. Proven analytics skills with strong hands-on experience in analyzing data, extracting insights, and recommending business solutions. Great presentation skills, both verbal and in MS PowerPoint. Preferred Qualifications, Capabilities, and Skills Experience with analytics suite and back-end data of Adobe Analytics, Salesforce Marketing Cloud, Persado, Harmony, or similar tools. Familiarity with cloud-based environments and developing production-level code.

Join us for an exciting opportunity to elevate your career in marketing analytics. As a Performance Marketing Quant Analytics Associate at JPMorgan Chase within the Data and Analytics Team, you will drive strategic insights and performance improvements across marketing campaigns. Collaborate with business lines to deliver impactful analytics solutions. Job Responsibilities Plan, execute, and deliver performance marketing analytics projects. Identify attributes that describe shifts in performance. Create data assets from large disparate sources for unified marketing performance views. Conduct strategic analyses for campaigns, marketing, and personalization. Design dashboards to inform executives on critical operational business KPIs and strategic metrics. Become a trusted partner and thought leader in marketing data analytics. Invent creative methods to answer key business questions using data assets. Build expertise on marketing data from all Chase lines of business. Synthesize analytical findings for senior business executives in both written and verbal formats. Required Qualifications, Capabilities, and Skills Minimum 6 years of experience with strong academic background with a STEM Bachelors/Masters from a well-recognized university. 5+ years of advanced hands-on experience in SQL. 4+ years of advanced experience in data visualization, in Tableau. 4+ years of advanced experience in data wrangling, in Alteryx/Python. 2+ years of advanced experience in web interaction data analytics, with Adobe Analytics. 4+ years of advanced knowledge in MS Excel. Demonstrated experience in design of experiments, statistics, and using ML for exploratory driver analysis. Proven analytics skills with strong hands-on experience in analyzing data, extracting insights, and recommending business solutions. Great presentation skills, both verbal and in MS PowerPoint. Preferred Qualifications, Capabilities, and Skills Experience with analytics suite and back-end data of Adobe Analytics, Salesforce Marketing Cloud, Persado, Harmony, or similar tools. Familiarity with cloud-based environments and developing production-level code.

Implement and manage tags using Tealium iQ. Configure and maintain data layers and load rules. Integrate Tealium with analytics platforms (e.g., Google Analytics, Adobe Analytics). Work with marketing and development teams to ensure proper data tracking. Troubleshoot tag issues and optimize performance. Requirements: Proven experience with Tealium products (iQ, EventStream, AudienceStream). Strong understanding of HTML, JavaScript, and web technologies. Familiarity with digital marketing and analytics tools. Excellent problem-solving and communication skills. Good to Have: Experience with server-side tagging. Knowledge of customer data platforms (CDP) and privacy regulations (GDPR/CCPA). Tealium

Adobe Target Recommendations Automated Personalization AdobeIO API Development Integrate additional systems and building out the Adobe stack Implement AB tests and help prioritize testing Support an ongoing roadmap of Target improvements Participate in technical functional discussion with all business IT teams Successful must haves Minimum 8-10 years of experience working Adobe Target and good understanding of Adobe experience Cloud technologies Experience in AB testing and site personalization efforts Development skills JavaScript HTML CSS jQuery Data layers Adobe Target Certification Ability to prioritize and work in a very fastpaced environment Strong critical thinking analytical and problemsolving skills Ability to work collaboratively with cross functional teams like product owners technologies teams and marketing partners Nice to have Good understanding of Adobe Analytics Adobe DTMLaunchData Collection Adobe Analytics tagging experience

Position Title - Senior Analyst - Marketing Analytics Company : WillScot Primary Location : Pune, India. Remote working (Select conditions only) At WillScot (NASDAQ WSC), our 4000+ people are at the heart of everything we do. We provide industry-leading pay and benefits, along with opportunities for development and upward mobility while investing in the communities we serve. As the undisputed leader in innovative flexible workspace and portable storage solutions, we serve a diverse range of customers across 240+ locations in the United States, Canada, and Mexico. Our commitment to diversity ensures we attract the best talent, fostering an inclusive workplace where everyone can contribute authentically. Position Overview WillScot is seeking a talented Senior Analyst to join our Marketing Analytics team. This role is centered on leveraging data-driven insights to refine our marketing strategies across various channels, including digital, social media, and traditional platforms. The ideal candidate possesses a strong foundation in marketing analytics, with the ability to transform complex data into actionable strategies. The candidate should also have ability to deal with and conduct pricing analytics due to the aptitude of analytical tools and models. This position reports directly to the Senior manager marketing and collaborates closely with cross-departmental teams to bolster our analytics capabilities, offering guidance to junior analysts as needed Key Responsibilities Campaign Analytics Hands on analysis of marketing campaign data to identify trends, opportunities, and areas for improvement. Key marketing automation platform specialists (e.g., Marketing Cloud for Email, Demandbase for ABM, etc.) to orchestrate multi-channel initiatives across the entire customer buying cycle Implement robust analytics methodologies to measure and forecast campaign performance. SEO & SEM Analytics Analyze SEO and SEM data to support digital marketing initiatives. Work with digital teams to create data-driven roadmaps and strategies that align with market demands. Deliver on analytics and actions with keyword strategies and search engine marketing plans Pricing analysis Analyze pricing data and trends to support the development of competitive pricing strategies. Collaborate with the pricing team, evaluate the impact of pricing change on sales and profitability. Model and conduct elasticity studies and scenario modelling with recommend pricing adjustments. . Data Analysis and Interpretation Lead the analysis of complex datasets to extract actionable insights and trends. Provide clear, concise, and actionable reports to stakeholders across the organization on both visualization tools and PowerPoint. Utilize advanced statistical techniques and tools to enhance data-driven decision-making. Leading A/B testing and measurement framework and clear idea on the outcomes and delivery of automated marketing efforts Direct hands on exp on Marketing tools and techniques Utilize Salesforce, and more specifically, Marketing Cloud as our primary email marketing automation platform Google and Adobe analytics expertise Qualifications Education: Master’s degree in marketing, Analytics, or a related field. MTech, MSc (Math’s, Statistics), Master with economics and statistics Additional certification and courses in analytics tools, techniques, visualization preferred Experience 7+ years of experience in marketing analytics roles with global exposure. Hands on tools and techniques exp with direct data modeling on marketing and pricing data Skills Web and digital analytics tools – Google analytics, Adobe analytics Experience with pricing data analytics. Experience or knowledge of marketing automation platforms like Marketo, Eloqua plus Salesforce Data management and ETL skills- tools like Alteryx Experience with ABM tools Demandbase, 6Sense, Terminus, HubSpot etc Broad understanding of data management and past exp with Azure, Snowflake etc Proficiency in data visualization and analytics tools (e.g., Tableau, Power BI) Proficiency in Python, SQL, SAS, SPSS - Excellent communication and presentation skills Analytical storytelling and storyboarding skills Other Requirements High level of integrity and professionalism. Ability to manage multiple projects in a fast-paced environment. Benefits Competitive salary and benefits package. Opportunities for professional growth and development. Collaborative and dynamic work environment. Access to training programs and resources.

Project Role : Application Developer Project Role Description : Design, build and configure applications to meet business process and application requirements. Must have skills : Adobe Experience Manager (AEM) Sites Good to have skills : NAMinimum 3 year(s) of experience is required Educational Qualification : 15 years full time education Summary :As an Application Developer, you will be responsible for designing, building, and configuring applications to meet business process and application requirements. You will play a crucial role in developing innovative solutions to enhance user experience and drive business growth. Roles & Responsibilities:- Expected to perform independently and become an SME.- Required active participation/contribution in team discussions.- Contribute in providing solutions to work related problems.- Collaborate with cross-functional teams to design, develop, and implement AEM solutions.- Ensure the technical feasibility of UI/UX designs.- Optimize applications for maximum speed and scalability.- Troubleshoot and debug applications to enhance performance.- Stay updated on emerging technologies and trends in AEM development. Professional & Technical Skills: - Must To Have Skills: Proficiency in Adobe Experience Manager (AEM) Sites.- Strong understanding of front-end technologies such as HTML, CSS, and JavaScript.- Experience with RESTful web services and API integration.- Knowledge of Agile development methodologies.- Good To Have Skills: Experience with Adobe Analytics.- Hands-on experience with Java development.- Familiarity with cloud platforms like AWS or Azure. Additional Information:- The candidate should have a minimum of 3 years of experience in Adobe Experience Manager (AEM) Sites.- This position is based at our Hyderabad office.- A 15 years full-time education is required. Qualification 15 years full time education

Skill required: Marketing Operations - Account Management Designation: Client Account Mgmt Associate Manager Qualifications: Any Graduation Years of Experience: 10 to 14 years About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing creation/designImplement client account plans through relationship development and opportunity pursuits that builds deeper client relationships. Includes monitoring existing services to identify opportunities that provide additional and innovative value to the client. What are we looking for Client Engagement & Stakeholder ManagementServe as the primary liaison for clients and stakeholders, leading requirement-gathering workshops and translating business objectives into actionable technical solutions. Establish operational processes, manage timelines, conduct trainings, and drive alignment through regular status meetings and performance reviews.Technical Ownership & Solution DesignLead the design and implementation of Adobe Campaign solutions, including data ingestion, segmentation, personalization logic, and cross-channel workflow automation. Oversee integrations with platforms such as AEM, Salesforce, and Adobe Analytics, while ensuring adherence to data privacy and compliance standards (e.g., GDPR, HIPAA).Adobe Campaign Certified Roles and Responsibilities: Key Responsibilities:Client Engagement & Stakeholder ManagementServe as the primary liaison for clients and stakeholders, leading requirement-gathering workshops and translating business objectives into actionable technical solutions. Establish operational processes, manage timelines, conduct trainings, and drive alignment through regular status meetings and performance reviews.Technical Ownership & Solution DesignLead the design and implementation of Adobe Campaign solutions, including data ingestion, segmentation, personalization logic, and cross-channel workflow automation. Oversee integrations with platforms such as AEM, Salesforce, and Adobe Analytics, while ensuring adherence to data privacy and compliance standards (e.g., GDPR, HIPAA).Campaign Execution & OptimizationManage end-to-end campaign delivery, ensuring timely execution, brand compliance, and accuracy. Build recurring and triggered campaigns, implement A/B and multivariate testing, define campaign KPIs, and lead optimization efforts based on analytics, engagement metrics, and client inputs.Team & Process LeadershipProvide technical guidance to campaign developers, QA analysts, and reporting teams. Define and uphold coding standards, promote reusable components and automation, and conduct training sessions and code reviews to ensure quality and consistency across projects.Operational GovernanceMonitor SLAs, track delivery performance, and manage incident resolution to ensure high availability of campaign systems. Maintain campaign assets and documentation, collaborate with internal IT and data teams, and proactively address risks related to deliverability, scalability, and performance. Qualification Any Graduation

Your role Experience in developing digital marketing / digital analytics solutions using Adobe products. Experience in Adobe Experience Cloud products and recent experience with Adobe Experience Platform or similar CDP Good knowledge of Data Science workspace and building intelligent Services on AEP Strong knowledge of datasets in Adobe Experience Platform, load data into Platform through data source connectors, APIs, and streaming ingestion connectors Experience in creating all required Adobe XDM (Experience Data Model) in JSON based on approved data model for all loading data files. Knowledge on utilizing Adobe Experience Platform (AEP) UI & POSTMAN to automate all customer schema data lake & profile design setups within each sandbox environment. Experience in configuration within Adobe Experience Platform all necessary identities & privacy settings and creating new segments within AEP to meet customer use cases. Test/Validate the segments with the required destinations. Managing customer data by using Real-Time Customer Data Platform (RTCDP), and analyze customer data by using Customer Journey Analytics (CJA) Your Profile Experience with creating connection, data views, and dashboard in CJA Hands-on experience in configuration and integration of Adobe Marketing Cloud modules like Audience Manager, Analytics, Campaign and Target Adobe Experience Cloud tool certifications (Adobe Campaign, Adobe Experience Platform, Adobe Target, Adobe Analytics) are desirable. Proven ability to communicate in both verbal and writing in a high performance, collaborative environment. Experience with data analysis, modeling, and mapping to coordinate closely with Data Architect(s) What youll love about working here Choosing means having the opportunity to make a difference, whetherfor the worlds leading businesses or for society. It means when the futuredoesnt look as bright as youd like, youhave the opportunity tomake changetorewrite it. When you join Capgemini, you dont just start a new job. You become part of something bigger. A diverse collective of free-thinkers, entrepreneurs and experts, all working together to unleash human energy through technology, for an inclusive and sustainable future. You can exponentially grow your career by being part of innovative projects and taking advantage of our extensive programs. With us, you will experience an, safe, healthy, and work environment to bring out the bestin you! You also get a chance to make positive social change and build a better world by taking an active role in our and initiatives. And whilst you make a difference, you will also have a lot of. About Capgemini:

We are seeking a Senior Marketing Analyst for the Marketing Business Intelligence team in Thomson Reuters. The key role will be developing data tools for reporting and investigation for Strategy and Sales-Enablement teams within Marketing, while also supporting broader business needs. The role is designed to be flexible, providing capacity to take on cross-functional data and reporting requests as they arise. This position requires a strong foundation in data analysis and visualization tools, along with the ability to manage priorities, coordinate with stakeholders, anticipate relevant business questions, and contribute to a growing suite of business-critical dashboards. The successful candidate will bring strong analytical thinking, adaptability, and a proactive approach to working across teams in a complex, fast-paced environment. About the Role In this role as a Senior Marketing Analyst, you will Partner with Product Marketing and related teams to understand reporting needs and identify actionable insights. Build and maintain clear, effective dashboards and reporting assets in Tableau. Gather, clean, and validate data from key systems using SQL, Alteryx, or similar tools. Manage changes to reporting structures, taxonomies, and metrics in response to evolving business needs. Investigate and explain trends, anomalies, and performance shifts across relevant data sets. Provide flexible support for cross-functional data requests that fall outside of core marketing reporting. Help align reporting logic and definitions across teams and systems. Translate complex data into clear, meaningful outputs for stakeholders. Contribute to documentation, quality control, and enablement materials for BI assets. Shift Timings12 PM to 9 PM (IST) Work from office for 2 days in a week (Mandatory) About You You’re a fit for the role of Senior Marketing Analyst, if your background includes Bachelor’s or master’s degree in data Analytics, Information Systems, Business Intelligence, or a related field. 6-8 years of experience in analytics or reporting roles. Proven experience in analytics or business intelligence, ideally with exposure to marketing, product, or commercial teams. Proficiency in Tableau (required) and Alteryx (preferred). Power BI or Adobe Analytics is a plus. Strong SQL skills and experience with data validation. Familiarity with CRM systems like Salesforce (SFDC) preferred. Ability to manage varied requests, shifting priorities, and work independently. Strong attention to detail and a methodical approach to solving data issues. Comfortable navigating ambiguity and making pragmatic decisions on imperfect information. Skilled in communicating technical outputs in a business-friendly format. Self-driven, organized, and confident coordinating with cross-functional stakeholders. Experience working in matrixed organizations or across commercial/marketing teams is an advantage. Excellent written and verbal communication skills. #LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

We are seeking a A/B Testing Specialist to join our team and contribute to our efforts in accelerating digital transactions through strategic experimentation and optimization. This role will focus on providing insights into optimization to drive increased conversion rates, building & reporting on A/B tests utilizing Adobe Target & Adobe Analytics across our digital sites, and working collaboratively with various teams across Marketing, Digital, and Data & Analytics to ensure seamless execution of growth initiatives. About the Role: In this opportunity as an A/B Testing Specialist , you will Utilize data to provide meaningful optimization recommendations to drive conversion rates across digital acquisition & retention in US Legal and Print eStores. Deploy A/B tests, experiments, and optimizations utilizing Adobe Target to improve digital transactions. Create reporting on the digital growth tests and experiments to help influence digital strategy & direction. Collaborate with critical partners to identify future digital enhancement opportunities, leading with a digital growth mindset. Leverage deep knowledge of ecommerce and experimentation to inform approach. Analyze performance metrics and market trends to identify growth opportunities. About You: You’re a fit for the role of A/B Testing Specialist if you have: Bachelors / Masters degree required. 4-6 years of experience in building digital experiments & A/B tests utilizing Adobe Target & Adobe Analytics, and experience in digital optimizations & growing e-commerce. Previous experience in manipulating DOM elements, CSS, and JavaScript in Adobe Target for website performance improvements. Strong ability to communicate effectively with stakeholders and provide clear, timely updates. Data-driven mindset with a passion for experimentation and continuous enhancements, with a bias towards customer experience. Ability to thrive in fast-paced environments. Shift Timings12 PM to 9 PM (IST). Work from office for 2 days in a week (Mandatory). # LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

The Procurement Business Partner is responsible for supporting internal stakeholders with their purchasing of software, hardware, marketing events & services across multiple departments (Engineering, Marketing, Finance, Human Resources, Legal, Tax). This position will support the buyers in their use of Optimizely Spend Management application system (ORO) and be a champion of adoption of the system and process. The Procurement Business Partner assists in ensuring operational excellence in procurement operations by ensuring processes and systems are functioning in a smooth and highly efficient manner. They aim to removes any blockages in workflows, designs and structures processes with the goal of continuous improvement while ensuring data accuracy and analysis to provide meaningful insights. Job Responsibilities Is responsible for the ensuring smooth functioning of the procurement process while supporting Optimizely's global workforce Maintains strong knowledge of financial and legal terms, and of Optimizely Spend Management application- ORO and is starting to be recognized for knowledge on the procurement system and process. Accountable for delivering quality, on time work product Builds strong, proactive partnerships with stakeholders and business leadership based on deep knowledge of their priorities Supports stakeholders in building business cases, vendor evaluation and commercial negotiations Has a continuous improvement mindset, identifies and contributes to further develop the core sourcing and procurement operating model Works with the wider procurement team and cross-functionally to ensure appropriate legal, and security reviews are in place Reviews commercial and non commercial documents and forwards redlines to Legal Responsible for data checking, correcting and monitoring in the organizations Spend Management tool. Anticipates risks and potential obstacles before they occur, and prepares suggested solutions to discuss. Knowledge and Experience Typically, 2-5 years of procurement experience, preferably in a tech industry Experience in spend management, procurement, accounting, law, finance, supply chain Experience in IT, Software or Professional services companies Excellent organizational and planning skills Experience in developing and maintaining cross functional relationships Ability to read and interpret a contract for purchase of goods and services Ability to support contract negotiation Excellent communicator Fluent English - verbal and written Education Bachelors degree in Accounting, Finance, Law or related degree

AEM Adaptive Forms implementation experience. AEM Forms Evolution, Capabilities, Terminologies. Installation, Configuration and Deployment AEM Forms OSGi - Architecture and topologies. Adaptive Form Fragments Creating, managing, Localization. Required Candidate profile Adaptive Forms Overview, Familiarizing with the authoring UI & Adaptive Form Field types Adaptive form creation - Based on an XFA Form template Adaptive form creation - Based on XML & JSON

We are looking for an SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, community post, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Proven SEO experience. Proven SEM experience managing PPC. Campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition. In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends). Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Up-to-date with the latest trends and best practices in SEO and SEM.

Job Role: Adobe Campaign Consultant Location: PAN India JD: What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. Role requires Digital Marketing Ads & Promotion creation/design You will be working on Adobe Campaign Classic which is a tool where you will use customer data to create, coordinate, and deliver dynamic campaigns that customers actually want - through email, mobile, offline channels, and more. Certifications: Adobe Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems • May create new solutions, leveraging and, where needed, adapting existing methods and procedures • The person would require understanding of the strategic direction set by senior management as it relates to team goals • Primary upward interaction is with direct supervisor • May interact with peers and/or management levels at a client and/or within Accenture • Guidance would be provided when determining methods and procedures on new assignments • Decisions made by you will often impact the team in which they reside • Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture • Please note that this role may require you to work in rotational shifts

Hello Candidates we are HIRING! Job Position: Adobe Analytics Experience: 4 + Years Work Mode: Hybrid Location: Pune/ Bangalore Job Description: Adobe Analytics The Adobe Analytics engineer will oversee the strategic implementation, management, and optimization of Adobe Analytics solutions within the organization. This role requires a blend of technical expertise, leadership, and business acumen to drive data-driven decision-making and improve digital marketing and customer experiences. The Adobe Analytics Lead will be responsible for managing the analytics team, ensuring accurate and actionable reporting, optimizing tracking setups, and integrating analytics across digital touchpoints. The role involves close collaboration with cross-functional teams including marketing, product, IT, and data science to align analytics strategies with business goals. The ideal candidate will have strong technical knowledge of Adobe Analytics, a proven track record of leadership, and the ability to turn complex data insights into clear, strategic recommendations for stakeholders at all levels. Platform Implementation: Oversee the implementation and configuration of Adobe Analytics across various digital properties (websites, mobile apps, etc.), ensuring accurate data collection. Tag Management: Ensure the proper setup, configuration, and optimization of Adobe Analytics tags using tools like Adobe Dynamic Tag Manager (DTM) or Adobe Launch. Tracking Strategy Development: Design, implement, and optimize tracking strategies for various digital marketing channels, campaigns, and user interactions, including e- commerce transactions, form submissions, and other key user actions. Tool Integration: Manage the integration of Adobe Analytics with other business intelligence tools, marketing platforms (e.g., Adobe Experience Platform, Google Analytics), and CRM systems to ensure cohesive and comprehensive data flow. Third-Party Tools & Platforms: Oversee the integration of third-party analytics tools and platforms (e.g., A/B testing, heat mapping, email marketing tools) into Adobe Analytics, ensuring a unified approach to data collection. Process Improvement: Identify opportunities to optimize the tracking and reporting processes for increased efficiency, scalability, and accuracy. Data Quality Assurance: Regularly audit and troubleshoot the analytics platform to ensure data accuracy, consistency, and the elimination of tracking errors or discrepancies. Ensure that data governance, security, and privacy protocols are followed, especially in accordance with industry regulations (e.g., GDPR). Stakeholder Communication: Act as the primary point of contact for all Adobe Analytics-related initiatives and insights across the business. Cross-Functional Collaboration: Work closely with other departments (marketing, IT, operations) to ensure that analytics strategies are aligned with overall business goals. Strategic Reporting: Develop and implement data strategies that support the digital marketing and customer experience initiatives, aligning KPIs with business objectives. Cross-Channel Performance Analysis: Use Adobe Analytics to analyze user behavior and performance across multiple digital channels and touchpoints, ensuring a holistic understanding of the customer journey. Advanced Segmentation: Create advanced audience segments in Adobe Analytics to help personalize user experiences, improve targeting, and optimize digital campaigns. Performance Reporting: Generate daily, weekly, and monthly performance reports, providing detailed insights into digital performance metrics (e.g., traffic, conversion, engagement). Actionable Insights: Translate analytical findings into clear, actionable business insights, and present those insights to senior stakeholders and decision-makers. Custom Dashboards: Build and maintain custom dashboards tailored to different departments, ensuring that the business receives real-time data insights for decision- making. Qualifications & Skills: 4+ years experience working with Adobe Analytics or similar analytics platforms. Certifications in Adobe Analytics (e.g., Adobe Certified Expert, Adobe Certified Master) and other relevant analytics tools. Candidates can share their RESUME- shrutia.talentsketchers@gmail.com