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Adobe Analyst Waters

5 - 7 years

4 - 8 Lacs

Posted:1 day ago| Platform: Naukri logo

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Job Type

Full Time

Job Description


 Educational  
Bachelor of Engineering  Service Line 
Data & Analytics Unit Responsibilities 
Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
  • Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base
  • Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimization
  • Stay aligned with company-wide objectives and ensure the analytics roadmap supports these objectives
  • Coach, mentor, and train team on web analytics best practices, providing technical expertise where needed
  • Be accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies
  • Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights
  • Oversee Adobe Analytics reporting to support functional teams across the organization
  • Conduct deep analysis on customer pathing and conversions to optimize the site experience
  • Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch
  • Leverage session replay software to analyze optimization opportunities in partnership with UX/product teams
  • Automate regression testing and identify bugs in tracking
  • Stay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)
  • Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product owners
  • Run all scrum activities, including standups, sprint planning, grooming, and backlog management
  • Develop and maintain processes and oversee timely delivery of quality analytics requests
  • Present program progress to leadership, tracking timelines and communicating launches
     Additional Responsibilities: 
    Master’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Decibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM)
  • GA4 and Google Tag Manager
     Technical and Professional : 
    Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline
  • Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers.
  • Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM)
  • Strong communication skills and the ability to tell a story with data
  • Successful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)
  • Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.)
  • Experience working in an Agile environment and running Agile team ceremonies

  •  Preferred
    Skills:
  •  
    Technology-Digital Marketing-Adobe Campaign Technology-Digital Marketing-Adobe Test and Target Technology-Adobe Analytics-Analytics Functional
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    Infosys
    Infosys

    IT Services and IT Consulting

    Bangalore Karnataka

    10001 Employees

    3579 Jobs

      Key People

    • Salil Parekh

      CEO & Managing Director
    • Richard Lobo

      Executive Vice President and Head of Human Resources

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