Job
Description
Educational
Bachelor of Engineering Service Line
Data & Analytics Unit Responsibilities
Oversee complex data collection, defining requirements, optimizing the web analytics framework, and ensuring data quality/governance
Responsible for analytics engineering and web data infrastructure, applying data best practices and continuous integration to the analytics code base Manage data-driven insights and ideas to support decision making, development efforts, funnel optimizations, marketing campaigns, and overall site optimizationStay aligned with company-wide objectives and ensure the analytics roadmap supports these objectivesCoach, mentor, and train team on web analytics best practices, providing technical expertise where neededBe accountable to the health of the digital commerce sales funnel and proactively investigate any anomalies Establish and maintain strong relationships with key stakeholders in eCommerce, eProcurement, U/X, SEO, Demand Generation, Sales, and Leadership to drive actionable insights Oversee Adobe Analytics reporting to support functional teams across the organizationConduct deep analysis on customer pathing and conversions to optimize the site experience Evaluate the contribution of marketing channels to overall site performance and support marketing integrations via Adobe Launch Leverage session replay software to analyze optimization opportunities in partnership with UX/product teamsAutomate regression testing and identify bugs in trackingStay informed on new analytics trends and raise enhancement suggestions to the team (privacy laws, cookie-less tracking, new software etc.)Train others on how to leverage data and insights, promoting a culture of digital data literacy and empowered product ownersRun all scrum activities, including standups, sprint planning, grooming, and backlog management Develop and maintain processes and oversee timely delivery of quality analytics requestsPresent program progress to leadership, tracking timelines and communicating launches
Additional Responsibilities:
Master’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative disciplineDecibel Insights (or other session replay), Qualtrics (or other site survey), OneTrust (or other cookie management software), Salesforce CRM Analytics (or other CRM)GA4 and Google Tag Manager
Technical and Professional :
Bachelor’s degree in Analytics, Mathematics, Computer Science, Marketing, or other quantitative discipline Deep knowledge of website analytics and software with at least 2+ years of managing web analysts and data engineers. Adobe Analytics and Adobe Suite Experience (Target, Marketo, Launch, AEM)Strong communication skills and the ability to tell a story with dataSuccessful track record of providing strategic recommendations to optimize the digital customer experience (B2B experience is a plus)Proficient Office 365 (Excel, PowerPoint, Teams, Outlook, etc.)Experience working in an Agile environment and running Agile team ceremonies
Preferred
Skills:
Technology-Digital Marketing-Adobe Campaign Technology-Digital Marketing-Adobe Test and Target Technology-Adobe Analytics-Analytics Functional