B2B Content Writer | Thought Leadership & Long Form | To THE New TO THE NEW

3.0 - 7.0 years

7 - 15 Lacs

Noida

Hybrid

Job Summary We are seeking a mid-level professional with a proven ability to create high-quality, research-driven content. The ideal candidate will focus on developing thought leadership pieces and strategic content for key clients across the government, financial services, technology and cloud, heavy industries and manufacturing, as well as real estate sectors. You should also have writing experience and knowledge of cutting-edge topics such as DevOps, Data Engineering, Product Engineering, and Cloud, among others. Expertise in content strategy and optimisation, stakeholder management, and performance reporting is essential. Responsibilities Research, understand, and create technical content in various formats, including blogs, whitepapers, video scripts, data sheets, battle cards, and brochures Develop thought leadership and strategic content tailored for clients in Government, Financial Services, Technology/Cloud, and Heavy Industries/Manufacturing sectors Convey technical information in a persuasive, concise, and effective manner customized to client requirements and brand guidelines Simplify complex concepts to maximize reader comprehension using a creative and persuasive writing style Collaborate with clients, content marketers, designers, technical teams, and practice teams to achieve desired results Create and manage a content calendar based on customer requirements Customize tone and writing style for different audiences across geographies (US, ANZ, India, etc.) Requirements B.Tech & MBA with 3+ years of experience in writing long-form content in a software/B2B technology company or fin-tech or other sectors mentioned above Demonstrated experience in developing research-driven, high-quality, and strategic content for diverse sectors, including Government, Financial Services, Technology/Cloud, and Heavy Industries/Manufacturing Basic understanding of SEO Proficiency in written and verbal English communication skills, with the ability to write and edit in various styles for different audiences Ability to meet deadlines and ensure quick turnarounds in a rapidly changing environment Passion for content, proactive attitude, and multitasking ability to deliver with minimal supervision

Posted 1 week ago

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Manager- Content Strategy Analytix Business Solutions

5.0 - 7.0 years

9 - 12 Lacs

Ahmedabad

Work from Office

Job Responsibilities Partner with internal stakeholders to define, refine, and drive content strategy in support of marketing initiatives focused on our B2B services and products. Write copy for the entire marketing funnel creating engaging content across multiple channels, including web copy, ads, white papers, guides, case studies, blog posts, email copy, and social media content. Help to manage and mentor internal teams, including content specialists, SEO, paid media, and design/development to ensure content aligns with overall campaign goals and objectives. Own our content catalog and build out a rich content/editorial calendar that attracts qualified prospects, while ensuring accuracy, freshness, searchability, and usability. Write, proofread, and edit text at various stages of the writing process in response to requests and feedback from various stakeholders. Establish consistent style guidelines and content standards and ensure standards are met. Identify optimization opportunities across marketing campaign and lead nurturing processes. Maintain analytics on content performance across platforms including engagement metrics, conversions and brand metrics to gauge impact and insights. Stay informed about emerging trends and best practices in content marketing and B2B to continually refine strategies and approaches.

Posted 2 weeks ago

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Marketing Executive Protos Corporate Solutions India

2 - 7 years

3 - 5 Lacs

Bengaluru

Work from Office

JD for Marketing Online / Inbound - Content Driven SEO and Website Social Media Marketing: LinkedIn and YouTube Content M - eBooks, Whitepapers, Blogs (Graphics, Other Lead Magnets - Webinars/Case Studies/Tools may be for making Sustainability Personal, etc/Updates on CPCB Regulations/Technology Adoption in the Industry/ Circular Economy Progress - We need to support the Marketing Resource from Sustainability/Operations CTA from above Online / Outbound Marketing Collateral for target specific audience - ZWC (Institutes), IT Segments, Data Centres, Built Environment (Tech Parks), Airports, etc Trade and Events Marketing, including speaking/ panel slots - presentations Customer Meets Print ads, when required

Posted 1 month ago

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