WhatsApp API Specialist

1. WhatsApp API Specialist Roles and Responsibilities

Primary Role:

Responsible for setting up, integrating, and managing WhatsApp Business API solutions to optimize customer communication, support, and marketing workflows.

Key Responsibilities:

• WhatsApp API Integration:

• Set up and configure WhatsApp Business API with CRM, chatbots, and third-party platforms.
  
• Work with developers and service providers to implement API solutions.
  

• Message Template Management:

• Create, submit, and manage WhatsApp message templates as per Meta guidelines.
  
• Monitor template approvals and ensure compliance.
  

• Automation & Workflows:

• Design and maintain automated messaging flows (e.g., welcome, order confirmations, support).
  
• Integrate workflows with business systems (CRM, ERP, ecommerce, etc.).
  

• Analytics & Reporting:

• Monitor delivery, read rates, and engagement metrics.
  
• Optimize message strategies based on performance data.
  

• Compliance & Security:

• Ensure all messaging practices align with Metas policies and local regulations (e.g., data privacy laws).
  
• Implement secure data handling and storage practices.
  

• Technical Support & Troubleshooting:

• Resolve API-related issues and coordinate with vendors when needed.
  
• Maintain documentation for setups and updates.
• 
  

2. Digital Marketer Roles and Responsibilities

Primary Role:

Develop and execute digital marketing strategies across channels (including WhatsApp, social media, email, etc.) to drive brand awareness, engagement, and conversions.

Key Responsibilities:

• Digital Campaign Management:

• Plan and execute digital marketing campaigns across social media, Google Ads, email, and messaging platforms.
  
• Align campaigns with business goals (leads, sales, traffic, etc.).
  

• WhatsApp Marketing Collaboration:

• Work closely with the WhatsApp API Specialist to execute campaigns via WhatsApp.
  
• Leverage customer segmentation to send targeted messages.
  

• Content Creation & Strategy:

• Develop content for ads, posts, landing pages, and message templates.
  
• Use A/B testing to optimize messaging and visuals.
  

• Analytics & Optimization:

• Track KPIs such as ROI, CTR, engagement, and conversion rates.
  
• Use tools like Google Analytics, Meta Business Suite, and marketing dashboards to refine strategies.
  

• Audience Targeting:

• Build and manage audience segments for retargeting and lookalike campaigns.
  
• Utilize WhatsApp and social data to personalize campaigns.
  

• SEO & SEM:

• Improve website visibility through organic and paid search.
  
• Optimize content based on keyword analysis and search trends.