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5.0 - 9.0 years

0 Lacs

karnataka

On-site

As the Global Events and Conferences Manager at Borderless Access, you will play a crucial role in the strategic planning, execution, and delivery of all global conferences, events, and webinars. Your responsibilities will include developing and executing the global events strategy, collaborating with cross-functional teams to define event objectives, managing all aspects of global events, coordinating event marketing strategies, and curating compelling event content. You will be expected to work with internal and external stakeholders to ensure that events align with business goals, raise brand awareness, generate leads, and strengthen relationships with key stakeholders. Post-event, you will conduct detailed analysis to evaluate attendee engagement, lead generation, ROI, and overall event performance. Continuous optimization of event strategies based on feedback and industry trends will also be a key part of your role. To excel in this position, you should have a Bachelor's degree in Marketing, Event Management, Communications, or a related field, along with 5-9 years of experience in managing global B2B events and conferences. Strong project management skills, experience with budgeting and vendor management, and excellent communication skills are essential. The ideal candidate will be a proactive and detail-oriented leader capable of managing multiple events simultaneously in a fast-paced, collaborative environment. Key platforms and tools that you will be working with include event management and hosting platforms like Cvent and Eventbrite, webinar platforms such as Zoom Webinars and GoToWebinar, marketing automation tools like HubSpot and Marketo, CRM platforms like Salesforce and Zoho CRM, as well as project management tools and event analytics tools. Your performance in this role will be measured based on key performance indicators including event attendance and participation, lead generation, event ROI, brand awareness, customer and partner engagement. This position offers an exciting opportunity to drive business growth and brand awareness through exceptional event management skills. To apply for this position, please share your resume at nisha.a@borderlessaccess.com. Borderless Access Limited is a company known for its digital-first products and specialized online research services that connect brands with customer insights to create a positive business impact. With a strong presence in the market and a focus on delivering validated genuine customer insights, Borderless Access has established itself as a trusted partner for Fortune 100 clients and global clientele. The company values data security, privacy, and confidentiality, and is committed to maintaining industry-leading standards in these areas.,

Posted 2 days ago

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4.0 - 8.0 years

0 Lacs

delhi

On-site

About Agoda Agoda is an online travel booking platform that offers accommodations, flights, and more to travelers. The company utilizes cutting-edge technology to connect travelers with a vast global network of 4.7M hotels and holiday properties worldwide, in addition to flights, activities, and more. As part of Booking Holdings and based in Asia, Agoda boasts a diverse workforce of over 7,100 employees from 95+ nationalities across 27 markets. The work environment at Agoda is characterized by diversity, creativity, and collaboration, fostering innovation through a culture of experimentation and ownership to enhance the customer experience. Our Purpose At Agoda, we are dedicated to Bridging the World Through Travel. We believe that travel enriches people's lives by enabling them to enjoy, learn, and experience the diverse wonders of the world. Travel brings individuals and cultures closer, promoting empathy, understanding, and happiness. Our team, comprising skilled, driven individuals from various corners of the globe, is united by a shared passion to make a positive impact. Leveraging our innovative technologies and strong partnerships, we strive to make travel accessible and rewarding for everyone. The Opportunity Agoda's B2B Marketing team is currently looking for a Demand Generation Manager/Associate Manager to spearhead customer acquisition and revenue growth through innovative, data-driven marketing strategies. The role involves developing and executing multi-channel campaigns, collaborating with different teams, and optimizing performance to support Agoda's growth in the travel industry. Key Responsibilities - Develop and implement demand generation strategies across various channels such as email marketing, SEO, social media, webinars, and content marketing. - Manage end-to-end campaign execution, including tasks like copywriting, design coordination, and analytics. - Collaborate with cross-functional teams (product, BD, product marketing) to ensure alignment of campaigns with broader business objectives. - Create and manage marketing collateral, including white papers, case studies, infographics, and sales enablement materials. - Execute digital audience development campaigns to enhance awareness, drive traffic, and expand Agoda's database. - Scale growth on social media platforms by targeting engaged audiences. - Monitor and optimize campaign performance using analytics tools like Google Analytics, Tableau, and CRM platforms. - Stay abreast of industry trends, new technologies, and emerging distribution channels to drive innovation in demand generation efforts. What You'll Need To Succeed To excel in this role, you should have: - 4+ years of experience in demand generation, performance marketing, or a related field, preferably in the travel or e-commerce sector. - A Bachelor's degree in Marketing, Business, or a relevant field. - Proficiency in marketing automation platforms (e.g., Hubspot, Salesforce) and analytics tools (e.g., Tableau). - Hands-on experience with paid digital campaigns, SEO/SEM, and audience development strategies. - Strong project management skills with the ability to prioritize, meet deadlines, and manage multiple tasks simultaneously. - Excellent written and verbal communication skills, including the ability to create compelling marketing content. - Self-motivation, adaptability, and the capability to execute strategies for diverse audiences and products. - Knowledge of webinar platforms and content management systems is a plus. Why Join Us Joining Agoda means playing a pivotal role in shaping our communication strategies and driving growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and possess the skills to elevate our brand narrative, we invite you to apply and become part of our dynamic team. Equal Opportunity Employer Agoda is an equal opportunity employer. We will keep your application on file for future consideration, and you can request removal of your details at any time. Please refer to our privacy policy for more information. Recruitment Agencies Agoda does not accept third-party resumes. Kindly refrain from sending resumes to our jobs alias, Agoda employees, or any other organization location, as Agoda is not responsible for any fees associated with unsolicited resumes.,

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6.0 - 10.0 years

0 Lacs

panchkula, haryana

On-site

As a dynamic Product Marketing Manager at Grazitti Interactive's SearchUnify team, you will play a crucial role in shaping how our cutting-edge cognitive search platform connects with its audience. Your responsibilities will include collaborating with cross-functional teams, owning positioning and messaging, and leading marketing initiatives to drive business growth and customer advocacy. You should have a minimum of 5-8 years of experience in product or customer marketing, preferably in B2B SaaS or tech environments. Strong expertise in positioning, messaging, and GTM strategy is essential, along with hands-on experience in event marketing, webinars, and digital campaigns. Your ability to work effectively with sales and product teams for enablement initiatives is crucial, as well as excellent written and verbal communication skills. Familiarity with tools like HubSpot, Salesforce, Google Analytics, and webinar platforms is preferred. Additionally, strong project management, planning, and analytical skills are required, along with exposure to marketing automation and performance tracking. Your key responsibilities will include developing compelling messaging and product positioning for SearchUnify, planning and executing GTM strategies for product launches and enhancements, enabling sales teams with collateral, training, and battle cards, conducting competitive analysis, creating product content, building relationships with analysts and influencers, driving customer advocacy, and tracking marketing metrics to refine strategies based on performance. You will also be responsible for launching programs to increase customer loyalty, retention, and upsell, managing product update emails, community announcements, and lifecycle campaigns, collaborating with the CS team to gather customer success stories, organizing customer-focused webinars and co-branded sessions with industry leaders, defining and executing event strategies (virtual + in-person), planning and promoting webinars, building multi-channel promotional campaigns for events and webinars, collaborating with partners, speakers, and internal teams for seamless execution, managing logistics, branding, booth setup, and vendor coordination for events, creating post-event campaigns for lead nurturing and conversion, developing landing pages, email campaigns, and social media creatives, and analyzing event performance to optimize future campaigns. In summary, as the Product Marketing Manager, you will have a unique opportunity to drive the marketing initiatives that will shape the success of SearchUnify and contribute to the overall business growth and customer advocacy.,

Posted 5 days ago

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