Web Experimentation & Personalization Technical - 1 Year Contract Role

We are looking for a technically proficient contractor to work on our AB Tasty customer experience optimization platform. Your role will involve supporting and accelerating our testing, experimentation, optimization, and personalization efforts on our marketing website. As the AB Tasty power user, you will utilize the platform's full potential to facilitate agile prototyping, dynamic component development, and sophisticated A/B testing. Your responsibilities will include designing and building modular components, creating test variations, and deploying personalized experiences across the customer journey. Collaboration with web designers, creative teams, and marketers will be essential to create high-performing, data-informed user experiences that align with our growth goals. Your technical expertise and strategic mindset will play a crucial role in fostering a test-and-learn culture within the organization. This role serves as the intersection of technology, experimentation, and user experience. Responsibilities: Platform Expertise: - Architect and maintain scalable components using AB Tasty visual and code-based editors. - Stay updated on new platform capabilities and translate them into actionable use cases. Component & Experiment Development: - Write custom JavaScript/CSS/HTML for tests and personalized experiences. - Develop reusable code templates and AB Tasty widgets for large-scale experimentation. - Implement and manage advanced test logic, including conditional flows and server-side integrations. Tagging, Tracking & QA: - Ensure robust tagging through collaboration with analytics. - Establish QA processes for pre-deployment test validation. - Deploy and maintain feature flags to support agile experimentation and controlled rollouts. Experimentation Strategy: - Contribute to test ideation and prioritization aligned with business goals. - Translate hypotheses into technically feasible test implementations. - Monitor and analyze test performance with statistical rigor, generating reports and insights. Cross-functional Collaboration: - Partner with Design UX, Web analytics, and web creative teams to enable experimentation across the customer journey. Qualifications: - 5+ years of front-end development experience (JavaScript, HTML, CSS) in a commercial environment. - Deep familiarity with customer experience optimization platforms like AB Tasty, Optimizely, VWO. - Experience in creating and deploying custom components using JavaScript frameworks or native scripting within testing platforms. - Working knowledge of DOM manipulation, client-side performance, and browser debugging. - Exposure to Content Management Systems, particularly headless CMS like Contentful. - Exposure to API integrations and client/server-side web data tracking (e.g., Google Analytics). - Familiarity with version control systems (e.g., Git) and CI/CD practices. Preferred Qualifications: - Understanding of CRO (Conversion Rate Optimization) principles, statistics, and sample sizing. - Familiarity with personalization use cases and customer data layers. - Experience implementing experiments in e-commerce or SaaS environments. If you are excited about this opportunity, please reach out to us at rajeshwari.vh@careerxperts.com for more details.,