Vice President, Global Head of Marketing

Job Description

Job Title: Vice President, Global Head of Marketing Location: Remote, India Reports to: Chief Executive Officer/ Chief Revenue Officer Job Summary Narwal is a fast-growing IT services and solutions company with a sharp focus on AI, Data, and Quality Engineering We help enterprises solve complex business problems through deep technology expertise and a collaborative, customer-centric approach. As we scale globally, were seeking a dynamic and strategic marketing leader to build and lead the marketing function from the ground up This is a unique opportunity to shape the companys brand, craft impactful messaging, and drive growth through integrated, data-driven marketing initiatives. The Global Head of Marketing will be responsible for designing and executing innovative strategies that align with Narwals business objectives This role will lead the development of a fully integrated marketing and communications framework, accelerating brand awareness, revenue growth, and customer acquisition across key markets. Key Responsibilities Marketing Strategy & Leadership Develop and execute a global marketing strategy aligned with Narwals growth goals in AI, Data, and Quality Engineering. Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, agility, and accountability. Own the entire marketing function including brand, demand generation, digital, content, and partner marketing. Demand Generation & Pipeline Growth Lead integrated, multi-channel demand generation initiatives to drive qualified leads and build a strong sales pipeline. Leverage a mix of inbound and outbound channels (webinars, email, social, paid, and organic) to support revenue growth. Define and track marketing KPIs to ensure data-driven decisions and measurable ROI. Sales & Marketing Alignment Partner closely with the sales team to support outbound efforts and improve lead conversion across the funnel. Provide sales enablement assets including collateral, presentations, case studies, and proposals. Run aligned campaigns targeting strategic accounts to accelerate deal velocity. Account-Based & Enterprise Marketing Develop and execute Account-Based Marketing (ABM) programs targeting large enterprises ($500M+). Personalize messaging and campaigns based on buyer personas, industry pain points, and customer journeys. Content & Digital Marketing Oversee the creation of compelling content including thought leadership, blogs, case studies, whitepapers, and videos. Manage digital channels such as SEO, PPC, email, and social media to drive brand visibility and lead generation. Ensure a consistent narrative and tone across all touchpoints and platforms. Partner & Alliance Marketing Collaborate with strategic partners such as Tricentis, Snowflake, Databricks, UiPath, and Automation Anywhere. Design and run co-branded campaigns, joint events, and solution-based content to amplify joint go-to-market efforts. Brand Strategy & Positioning Evolve Narwals brand identity and positioning to differentiate in a competitive market. Ensure consistent storytelling across website, collateral, social platforms, and events. Event & Field Marketing Lead planning and execution of webinars, conferences, and field events to enhance customer engagement and thought leadership. Represent Narwal at key industry events to build relationships and expand brand presence. Analyst & Influencer Relations Build and manage relationships with key industry analysts and influencers to elevate Narwals visibility and credibility in the AI, Data, and Quality Engineering space. Lead analyst briefings and ensure strategic participation in research evaluations from firms such as Gartner, Forrester, IDC, Everest Group, ISG, and others relevant to Narwals growth. Leverage third-party validation and influencer partnerships to strengthen brand positioning and support demand generation initiatives. Marketing Performance & Budget Management Define, measure, and report on key marketing performance indicators across all initiatives. Manage the marketing budget efficiently, ensuring high impact and optimal ROI on all activities. Skills and Qualifications: 15+ years of progressive experience in marketing, with at least 5 years in a senior leadership role in IT services, tech consulting, or fast-growing tech companies. Must have deep exposure to the US market with a clear understanding of how to position and grow an IT services brand among enterprise buyers in North America. This is a high-accountability, entrepreneurial role requiring a visionary, a builder, and a doer Ideal for someone who thrives in ambiguity and is excited to build the marketing engine from scratch. Proven track record of driving business growth through strategic marketing, demand generation, and successful campaign execution. Experience managing partnerships and co-marketing efforts with ecosystem partners like Snowflake, Databricks, AWS, Azure, GCP, UiPath, Tricentis, etc. Demonstrated ability to lead multi-channel lead generation and field/event marketing initiatives. Comfortable working in fast-paced environments, managing multiple priorities, and collaborating across global teams. Deep understanding of AI, Data, and Quality Engineering markets, with the ability to translate technical capabilities into compelling, customer-centric messaging. Expertise in Account-Based Marketing (ABM) and experience supporting enterprise sales teams on large deal closures. Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and inbound/outbound campaigns. Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics). Data-driven mindset with strong analytical and strategic thinking to optimize performance and inform decisions. Exceptional communication, leadership, and project management skills with the ability to engage, influence, and inspire cross-functional teams. Proven ability to align marketing with sales, business development, and delivery teams to drive unified growth outcomes. Will also serve as a public-facing marketing leader and brand evangelist for Narwal in strategic conversations, events, and media engagements in the US and globally. Cultural fit is critical the ideal candidate is hungry, humble, hardworking, detail-obsessed, and driven by outcomes, not titles or hierarchy. Need to overlap with US time zone, until to 12 AM IST. Location : - Mumbai, Delhi / NCR, Bengaluru , Kolkata, Chennai, Hyderabad, Ahmedabad, Pune,remote