Marketing and Analytics Manager Birla Institute of Technology & Science Pilani (BITS Pilani)

3.0 - 7.0 years

13 - 16 Lacs

Hyderabad

Work from Office

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization

Posted 2 days ago

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Senior Media Buyer(Hybrid, Thane) Drims Ally

1.0 - 3.0 years

5 - 12 Lacs

Thane

Hybrid

About the Role DRIMS ALLY Pvt. Ltd. is looking for a Senior Media Buyer to take full ownership of our paid advertising campaigns across Meta Ads and Google Ads . This role is for someone who lives and breathes performance marketing, thrives in a data-driven environment, and has a track record of managing high-budget, ROI-focused campaigns . Youll be managing paid growth for a fast-expanding portfolio of AI-powered and digital products , working closely with creatives and reporting directly to the founder. Key Responsibilities Plan, launch, manage, and scale paid ad campaigns across Meta (Facebook/Instagram) and Google Ads platforms Manage monthly ad budgets ranging from $200K$500K , focusing on ROAS , CPA , and profitability Collaborate with creative and video teams to guide and test ad creatives, angles, and copy Execute A/B testing strategies across creatives, copy, targeting, and landing pages Monitor performance metrics daily and provide data-driven reports with actionable insights Stay current with platform policy changes, algorithm updates, and media buying trends Troubleshoot ad performance issues and optimize campaigns in real-time Contribute to the creative strategy by identifying winning hooks, funnels, and customer psychology Required Skills & Qualifications Minimum experience with performance-focused paid media campaigns Proven success managing large advertising budgets and driving high ROI Expertise in: Meta Ads Manager (Facebook & Instagram) Google Ads (Search, Display, YouTube) Campaign structure , pixel tracking , custom conversions , and attribution logic Strong understanding of conversion funnels , landing page optimization , and retargeting strategies Proficiency in analytics tools (e.g., Google Analytics, Meta Insights, UTM tracking) Solid grasp of audience segmentation , lookalike targeting , and behavioral retargeting Excellent communication, analytical, and decision-making skills Comfortable working in a fast-paced, results-driven team

Posted 1 week ago

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