Business & Strategy Planning: Develop and implement social media strategies aligned with the company's annual plan & budget. Study consumer behaviour and undertake market research to refine target audience for the group / domain of the program. Set social media KPIs (Key Performance Indicators) and track their progress Plan calendar and execute social media campaigns. Content Creation and Management: Create engaging and high-quality content (text, images, videos) for various social media platforms. Plan, deliver and optimize content across different platforms. Social Media Performance and Analytics: Engage and build subscriber base for YouTube, LinkedIn, Instagram, Facebook, Twitter and other social media channels. Track and analyze social media performance metrics (engagement, reach, conversions). Keep all the tools contemporary and keep pace with best industry practices Online reputation management (ORM): Develop and implement strategies for managing online reviews on platforms Build framework and communication strategies for managing ORM utilizing tools and platforms.

3 vacancies, 1 each in the labs of: ADAS and Autonomous Driving Automotive Cybersecurity Electric & Hybrid Vehicles Primary Responsibilities: Lab deployment: Deploy labs to the WILP students as per the course requirement and assess the lab components on time under the guidance of course faculty Lab development: Autonomous vehicle development - support the responsible faculty and the Experiential Learning Lead (ELL) from initiation, through proposal, procurement, commissioning, installation and development Develop lab exercises under the guidance of course faculty Support the creation of audio-visuals for marketing/training purposes Lab maintenance: Work with the Experiential Learning Lead (ELL) and the respective lab faculty for maintenance of lab equipment, and upkeep of software licenses Student support : Prompt resolution of student queries related to labs

Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration: Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology &Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization