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20.0 - 24.0 years
0 Lacs
haryana
On-site
As a seasoned marketing professional in the technology industry, you will leverage your 20 years of experience to shape consumer brand strategies and user experiences based on valuable insights. Your ability to influence at all levels and collaborate across functions and geographies will be key in delivering impactful global marketing campaigns. Analyzing and interpreting data, including market trends and user behavior, to extract relevant insights and translate them into product features will be part of your role. You will also have the opportunity to work closely with external creative agencies, partners, and vendors, showcasing your negotiation and collaboration skills. Your expertise in building global brands and creating engaging campaigns will be instrumental in driving consumer engagement. A deep understanding of the tech industry landscape and the ability to collaborate and influence executive stakeholders will be essential in your day-to-day responsibilities. At Google, marketing is centered around technology and user-centric approaches, with a focus on showcasing how Google's products address global challenges. Your role will involve bringing Google's products to life through storytelling, experiences, and campaigns that resonate with consumer segment users. You will be tasked with developing brand architecture and guidelines that effectively capture the Google voice and enhance brand equity. Collaborating with cross-functional teams, including Product Marketing, Product and Engineering, and Regional Marketing, you will orchestrate go-to-market campaigns to deliver exceptional brand and product experiences. As a brand advocate, you will provide thought leadership, inspiration, and best practices to ensure the success of the brand across all channels. Your ability to align brand strategy with business objectives will be critical in achieving impactful results. Overall, your role as a marketing professional at Google will involve connecting technology with user needs in innovative ways, redefining marketing practices, and letting Google's technology speak for itself, ultimately driving consumer engagement and brand success.,
Posted 1 week ago
- 1 years
3 - 5 Lacs
Chennai
Remote
Duration: 5 days per week Responsibilities: - Taking the lead to design and optimization of landing pages to elevate user experience and maximize conversions. - Leverage your expertise in tools like Figma, WordPress and System.io to bring designs to life seamlessly. - Infuse interactive elements and finesse into our digital assets using JavaScript and CSS. - Monitor and optimize key performance metrics such as bounce rate, dead clicks, scroll rate, and load speed. - Conduct in-depth analysis and A/B testing to refine designs and enhance conversion rates. - Collaborate closely with cross-functional teams including marketing, Media buyers, and strategists to align design strategies with business goals. - Have a nose and have best practices in UI/UX design and conversion rate optimization. Requirements: - Proficiency in UI/UX design principles demonstrated through a strong portfolio showcasing conversion-focused designs. - Expertise in tools like WordPress and System.io to bring designs to fruition seamlessly. - Basic knowledge of JavaScript and CSS to enhance user experience with interactive elements. - Familiarity with key terms and concepts in conversion rate optimization (CRO) such as bounce rate, dead clicks, scroll rate, and load speed optimization. - Proven track record of optimizing conversion rates through A/B testing and data-driven design decisions. - Excellent communication skills and ability to collaborate effectively with cross-functional teams. - Passion for pushing the boundaries of design and delivering exceptional user experiences.
Posted 2 months ago
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