Urgent - Senior Social Media & Digital Marketing Manager (U.S. Market)

Position Overview:

Senior Social Media & Digital Marketing Professional

Key Responsibilities:

• Strategic Planning & Execution:

• Develop and lead end-to-end social media strategies aligned with U.S. market dynamics, brand objectives, and consumer behavior trends.
  
• Build and execute full-funnel digital campaigns across platforms including

  Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube

  .
• Handling Internship programs and getting results driven outputs from interns.
  

• Advanced Content Development:

• Oversee the creation of data-driven, platform-specific content calendars and creative assets (text, graphics, video).
  
• Collaborate with creative and design teams to produce culturally relevant and visually compelling content that resonates with U.S. audiences.
  

• Paid Media & Performance Marketing:

• Plan, manage, and optimize

  performance-based campaigns

  on

  Facebook Ads Manager

  ,

  Google Ads

  , and

  LinkedIn Ads

  , focusing on CAC, ROAS, and conversion goals.
• Perform A/B testing, audience segmentation, and funnel optimizations to increase ad effectiveness and reduce acquisition costs.
  

• Analytics & Reporting:

• Monitor, analyze, and interpret social and digital KPIs using tools such as

  Google Analytics

  ,

  Meta Business Suite

  ,

  GA4

  , and

  native platform insights

  .
• Deliver regular reports with actionable insights, using data to iterate on strategies and improve campaign outcomes.
  

• AI & Automation Integration:

• Leverage AI tools and automation (e.g., chatbots, scheduling tools, predictive analytics) to streamline campaign management and enhance customer experience.
  

• Cross-Functional Collaboration:

• Partner with marketing, sales, and product teams to align digital strategies with business objectives, campaign messaging, and GTM efforts.
  
• Provide strategic input for integrated campaigns including email marketing, SEO, and influencer collaborations.
  

Desired Candidate Profile:

• Experience:

  4 to 8 years in digital marketing with proven success in

  social media strategy and performance marketing

  within the

  U.S. market

  .

• Industry Expertise:

  Deep understanding of U.S. digital trends, audience behaviors, and platform algorithms.

• Content Fluency:

  Strong creative and editorial judgment with the ability to craft impactful narratives across media types.

• Technical Skills:

  Advanced proficiency in tools such as:

• Meta Ads Manager, Google Ads, GA4, Google Tag Manager, SEO

• Canva, Adobe Creative Suite, Hootsuite/Buffer/Sprout Social

• CRM and email tools (e.g., HubSpot, Mailchimp)

• Analytical Thinking:

  Demonstrated ability to synthesize complex data into strategic recommendations.

• Preferred:

  Experience with

  eCommerce, SaaS

  , or

  D2C

  brands in the U.S. market; working knowledge of

  AI-driven marketing tools

  .

Why Join Us?

• Opportunity to shape and scale digital growth strategies in a dynamic, U.S.-focused environment.
  
• Collaborative, forward-thinking culture with access to cutting-edge tools and resources.
  
• Competitive compensation and a results-driven growth trajectory.