3 Trend Monitoring Jobs

Create & edit content, reels & videos Plan campaigns with marketing team Manage influencers & Online Reputation Management Track performance & trends Creative Social Media Specialist Bachelor's degree in Marketing, Communications, or Mass Media.

Develop and execute a comprehensive social media strategy aligned with business goals Manage and oversee all social media accounts (Instagram, Facebook, Twitter, LinkedIn, Youtube etc.) Create, curate, and schedule engaging and high-quality content, including graphics, videos, stories, and written posts Monitor, analyze, and report on social media performance metrics (reach, engagement, conversion rates, etc.) to refine strategies and improve ROI Stay updated on the latest social media trends, platform updates, and best practices, and integrate them into the content strategy Collaborate with various teams to ensure cohesive branding and messaging across all channels Identify new opportunities to increase brand awareness and engagement, such as partnerships and collaborations Oversee social media and ensure adherence to brand guidelines Ability to think outside the box and come up with engaging and fresh content ideas Excellent interpersonal skills to interact with internal and external teams effectively Ability to stay ahead in a rapidly changing digital landscape Strong collaboration skills, while also being comfortable working independently Precision in content creation and a commitment to maintaining brand consistency with detail orientation Understanding of personal finance advisory space

About the team: This team involves in making a difference. A lot of contingency and new challenges are encouraged within the team to do stuff that is meaningful for those we serve. We are successful, and our successes are rooted in our people's collective energy and unwavering focus on the employees, and that's how it will always be change management in Social Media. About the role: The Junior Marketing Associate will support various initiatives within the marketing department aimed at driving Paytms growth. This includes event management, customer acquisition, and social media engagement, as well as contributing to the development and success of the other programs. Job Title: Social Media & Content Manager Paytm Travel Location: Bangalore, India (Hybrid) Department: Marketing Experience: 3-8 years Employment Type: Full-time About Paytm Travel Paytm Travel is one of India's fastest-growing online travel platforms, revolutionizing the way millions of users book flights, trains, buses, and more. As we continue to expand our reach, we're seeking a dynamic professional to lead our social media and content initiatives, ensuring our brand resonates across diverse audiences. Role Overview As the Social Media & Content Manager, you will be responsible for developing and executing comprehensive social media strategies and content plans that align with Paytm Travel's brand objectives. Your role will involve managing our presence across various social platforms, creating engaging content, and collaborating with internal teams and external agencies to enhance brand visibility and customer engagement. Key Responsibilities - Social Media Strategy & Management: - Develop and implement effective social media strategies to increase brand awareness and engagement. - Manage and oversee Paytm Travel's social media accounts, ensuring consistent brand messaging. - Monitor, analyze, and report on social media performance metrics, adjusting strategies as needed. - Content Creation & Curation: - Create, curate, and manage high-quality, engaging content tailored for various platforms. - Collaborate with design and copy teams to produce compelling visuals and copy. - Ensure all content aligns with brand guidelines and resonates with target audiences. - Agency Collaboration: - Coordinate with external brand and creative agencies to develop and execute marketing campaigns. - Provide clear briefs, oversee project timelines, and ensure deliverables meet brand standards. - Evaluate agency performance and provide feedback for continuous improvement. - Cross-Functional Collaboration: - Work closely with product, sales, and customer service teams to align marketing strategies with business objectives. - Gather insights from various departments to inform content creation and campaign development. - Trend Monitoring & Innovation: - Stay updated on the latest social media trends, tools, and best practices. - Implement innovative approaches to enhance social media presence and engagement Qualifications - 3-5 years of experience in social media management and content creation, preferably within the travel or e-commerce industry. - Proven track record of developing and executing successful social media campaigns. - Strong understanding of branding principles and experience in coordinating with creative agencies. - Excellent communication, organizational, and project management skills. - Proficiency in social media analytics tools and platforms. Preferred Skills - Experience with influencer marketing and community management. - Familiarity with SEO and content marketing strategies. - Ability to analyze data and derive actionable insights. - Creative mindset with an eye for design and storytelling. Why Join Us- - Be part of a dynamic team that's shaping the future of travel in India. - Opportunity to work on high-impact projects with cross-functional teams. - Collaborative and inclusive work environment that values innovation and creativity. Application Process: Interested candidates are encouraged to apply by submitting their resume and a cover letter detailing their relevant experience and interest in the role.