Tech & Alliance Marketing Associate

Job Description

Own and drive marketing tactics in close collaboration with the Tech & Alliance and growth marketing team. Assist in developing marketing collateral, promotional content and sales enablement content including email copy, brochures, web copy, presentations and sales material through workflow processes across several teams and touchpoints. Execute awareness and lead generation campaigns with demand generation and digital teams, including managing digital and social marketing, e-mail, webinars and paid search. Collaborate with internal comms team to increase awareness of tech & alliance content, sales enablement and events. Develop a deep understanding of our industries and competitive landscape. Create and manage ticketing system for new marketing projects. Generate, qualify and track leads to support campaign execution. Measure and assess marketing activities, reporting on outcomes and ROI. Create content and promotional assets for industry conferences and ZS-hosted events. What youll bring: Exceptional spoken and written American-English communication skills. Bachelors degree in business discipline, marketing preferred. 2-4 years of marketing experience, professional services or B2B technology marketing (product or solution marketing) preferred. Flexibility to work evening hours, think ahead and leverage time with global colleagues effectively so that individual work achieves maximum impact. Experience translating value propositions into impactful sales materials. Strong MS Office Skills (Word, Excel, PPT etc.), experience with Microsoft Dynamics and marketing automation a plus. Experience working with data and data tools to manipulate, analyze and interpret marketing data and outcome measures. Experience with Gen AI, design, and web tools. Experience balancing multiple tasks and delivering marketing tactics on deadline and within budget. Must be a self-starter with the ability to learn quickly and independently.