Team Member - Sales Enablement

Job Purpose:

The Manager Sales Enablement for Digital Business & Retention will be responsible for designing, implementing, and managing enablement initiatives that equip the digital and retention sales teams with the tools, content, training, processes, and analytics needed to drive sales productivity, customer retention, and digital business growth.

This will be an role aligned to ensure to keep the book intect and support business with minimal outflow of customers. Meanwhile, assisting business with all enablers to equip them with workable leads and reverse feedback to the stakeholders.

Key Responsibilities:

1. Sales Enablement Strategy & Execution

• Develop and execute a comprehensive sales enablement strategy to support digital acquisition and retention teams.
• Collaborate with digital business and customer success/retention teams to identify skill gaps, training needs, and process improvements.
• Design onboarding, training, and certification programs for digital and retention sales teams.

2. Content & Tool Development

• Develop, maintain, and distribute sales playbooks, product collaterals, pitch decks, and objection-handling documents tailored to digital products and retention processes.
• Implement and manage sales enablement tools, platforms, and CRM support systems to drive productivity.
• Coordinate with marketing teams to align messaging and content for acquisition and retention campaigns.

3. Sales Process Optimization

• Streamline sales processes to enhance conversion and retention rates.
• Define and refine sales workflows, scripts, and engagement journeys across digital channels.
• Ensure smooth hand-offs between marketing, acquisition, and retention functions.

4. Performance Tracking & Insights

• Establish sales enablement KPIs and track effectiveness of enablement initiatives.
• Analyze sales performance data to identify trends, gaps, and opportunities for improvement.
• Share actionable insights and recommendations with sales leaders.

5. Stakeholder Management

• Act as a bridge between sales, marketing, product, and operations teams.
• Support digital sales leaders and retention heads with performance coaching tools, frameworks, and analytics.
• Engage external partners or trainers when required to deliver specialized enablement programs.

Key Skills & Competencies:

• Strong understanding of digital sales channels and customer retention strategies
• Deep knowledge of sales enablement tools (e.g., LMS platforms, sales CRM, knowledge bases)
• Excellent skills in content development and training delivery
• Ability to analyze sales metrics and translate them into actionable initiatives
• Strong project management and stakeholder management skills
• Excellent communication and interpersonal skills
• Familiarity with customer journey design and customer lifecycle management

Key Success Metrics:

• Improved digital sales conversion rates
• Increased retention and renewal rates
• Higher productivity and effectiveness of digital & retention sales teams
• Adoption and engagement of the enablement program.