Sr. Brand Manager - Premium
Job Description You re not the person who will settle for just any role. Neither are we. Because we re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you ll help us deliver better care for billions of people around the world. It starts with YOU.
In this role, you will:
Responsible for contributing to the growth of the diaper & pants portfolio by planning and executing innovation projects, in market commercialization of the initiatives along with Brand activation initiatives. You will be accountable for driving top line growth, accretive margins, market shares and brand equity. You will report to the Marketing Manager (Premium) of Baby & Child Care. You will act as the connective tissue for bringing innovation to market between commercial team, R&E, procurement & Supply chain teams to drive innovation to achieve the objectives of the country. You will support marketing manager in developing the BCC business & innovation strategy, Brand vision and architecture for the portfolio. This role requires a deep understanding of consumer insights, market trends, and competitive dynamics in the diaper category. You should think consumer first, capable of managing cross-functional teams and delivering impactful execution on brand initiatives.
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Financial Targets - Delivery of the Budget and Target metrics of the assigned portfolio and GBA (e.g. Net Sales, Gross Margins, and Operating Profit).
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Market Share Targets - Determine and deliver market share targets for individual brands.
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Brand Operating Plan (BOP) - Lead development of sub brand BOPs and provide input to the category BOP. Lead the team to execute strategies and tactics based on approved resources.
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Brand Equity - Deliver Brand Equity targets in line with the BOP.
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Consumer Insights - Identify and execute the category learning plan to address consumer knowledge gaps, and provide inputs to the Sector Team on regional projects.
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Communication Strategy - Execute and review the local communication strategy to support the BOP
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Media Strategy, Planning and Execution - Develop and manage the execution of Brand media strategies with the Media Agency.
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Consumer Promotions - Develop and execute Consumer Promotion programs for each brand to achieve sales and equity KPIs.
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Communication Material Development - Develop and manage local communication materials to support advertising (ATL and BTL) campaigns with creative agencies. Provide category and/or brand inputs for regional led campaigns.
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Advertising & Consumer Promotion Budget - Manage the Advertising and Consumer Promotion Budget for assigned brands.
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Consumer Response - Review monthly consumer feedback data and take appropriate actions in a timely fashion
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Product Development / Deployment - Provide market-specific consumer insights as inputs to the Sector and/or country innovation plan. Provide management oversight for the launch of product innovations.
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SKU Portfolio Management - Develop recommendations for SKU line-up to address the local competitive environment, and work with the country Team to achieve optimum mix. Manage the number of SKUs to achieve SKU proliferation targets.
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Pricing Execution - Develop and execute price increase/decrease plans based on the pricing strategy and BOP.
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Packaging Development - Communicate local packaging requirements in terms of language, government regulations and labelling laws to the Sector Team. Lead the local execution of regional packaging and country led products.
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Quality - Communicate any quality issues to the P&TD and Sector Teams on a timely basis.
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Drive the development and execution of integrated marketing campaigns (ATL, BTL, Digital, PR, and Trade Marketing).
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Drive best in class content on the strategic brand building platforms (Social , eCommerce etc.) and continue to elevate with subsequent iterations with clarity on key learnings and principles.
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Manage agency relationships (creative, media, digital) to ensure high-quality deliverables.
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Monitor brand P&L, sales performance, and ROI on marketing spend.
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Optimize marketing budgets to maximize efficiency and effectiveness.
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Work closely with Sales and Trade Marketing to ensure flawless execution at the point of purchase.
About Us
Huggies . Kleenex . Cottonelle . Scott . Kotex . Poise . Depend . Kimberly-Clark Professional . You already know our legendary brands and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn t exist without talented professionals, like you.
At Kimberly-Clark, you ll be part of the best team committed to driving innovation, growth and impact. We re founded on more than 150 years of market leadership, and we re always looking for new and better ways to perform - so there s your open door of opportunity. It s all here for you at Kimberly-Clark.
Led by Purpose. Driven by You
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you ll experience Flex That Works: flexible work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our marketing roles, you ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:
Key Qualifications and Experiences:
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Education: Bachelor s degree in marketing, Business Administration, or related field. MBA preferred.
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Experience: 5+ years of brand management experience in the **FMCG industry**, with a proven track record of driving brand growth.
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Experience in a management position (i.e. handling a portfolio of brands or customers of magnitude) is preferred.
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He/she should have good knowledge of brand development and consumer goods industry dynamics
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Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.
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Strong strategic thinking and analytical skills with Consumer Centric Approach.
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Understanding in digital marketing and media planning.
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Excellent project management abilities to lead innovation.
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Data-driven decision-making & result oriented mindset.
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Creative mindset with strong communication and presentation skill.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website .
And finally, the fine print .
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
#LI-Hybrid
Primary Location Mumbai Corporate Office
Additional Locations
Worker Type Employee
Worker Sub-Type Regular
Time Type Full time
