Social Media Head

Job Title: Social Media & Marketing Head

Department:

Job Summary:

creative marketing

Key Responsibilities:

Social Media Strategy & Execution

• Develop and implement end-to-end social media strategy aligned with brand, marketing, and business goals.
• Lead a team of social media managers, content creators, and designers.
• Ensure platform-specific strategies for Instagram, LinkedIn, X (Twitter), Facebook, YouTube, etc.
• Coordinate organic and paid campaigns, brand collaborations, influencer marketing, and online events.

Client Management

• Act as a strategic point of contact for key clients on social media-related campaigns and deliverables.
• Understand client goals and translate them into content strategies that deliver measurable ROI.
• Manage client communications, reporting, and campaign alignment, ensuring expectations are met or exceeded.
• Handle onboarding, campaign planning, performance reviews, and feedback loops for social clients.

Sales & Revenue Enablement

• Generate leads for social media enterprise business of the company and convert them into sales.
• Exposure to client presentations, negotiations and closing the best sales deals for social media and marketing business.
• Identify cross-selling and upselling opportunities through audience insights and content analytics.
• Collaborate with the sales team to develop social strategies that support lead generation and conversion.
• Drive visibility of products, services, and campaigns that support business development goals.
• Create case studies, campaign performance decks, and content to support client pitches and sales enablement.

Analytics & Optimization

• Use analytics tools (Google Analytics, Meta Insights, LinkedIn Analytics, etc.) to measure campaign success.
• Optimize social strategies based on performance, trends, and customer behavior.
• Share regular reports and actionable insights with clients and internal teams.

Innovation & Thought Leadership

• Stay ahead of social trends, platform updates, and best practices.
• Introduce new ideas, formats (e.g., reels, carousels, live sessions), and channels to maximize engagement.
• Build the brands presence as an industry thought leader.

Cross-Team Collaboration

• Work closely with marketing, sales, design, product, and business development teams to ensure alignment.
• Partner with PR and content teams to amplify messaging and thought leadership.

Required Skills & Qualifications:

• 7+ years of experience in social media marketing, with at least 2 years in a leadership role.
• Strong portfolio of generating leads and converting them into sales for the enterprise business.
• Hands-on experience with client communication and social campaign management.
• Ability to work with sales teams and support pitch efforts with content strategies and data.
• Strong communication, presentation, and stakeholder management skills.
• Proficient with tools like Meta Business Suite, Google Analytics, Hootsuite, Sprout Social, etc.
• Bachelor’s or Master’s in Marketing, Mass Communication, Business, or related field.

Preferred:

• Prior experience in client-facing agency or consulting roles.
• Understanding of B2B and B2C sales funnels and content mapping.
• Experience working in fast-paced startups or high-growth environments.

You can also mail your resume to hr.executive01@adgonline.in

Thanks & Regards

HR team