Showroom Manager

Job Description

ROLE DESCRIPTION Job Title / Level / Band Showroom manger/incharge Position Reports into Brand Store Manager (HO) Department / LocationAppliances products sales Summarise as to why this Role exists; and how it contributes to the overall mission/objective of the organisation Enhance Customer Delight by creating an experience and engaging the customers within the shop to increase conversion. This role would facilitate improvement in the brand recall / recognition and help in creating a premium image about USHA Further the role will be responsible for ensuring right POSM and Visual merchandising at Store level and required support is given to Trade Marketing teams to enhance Customer Experience. Team / Reporting Relationship Position reports to Brand Store Manager (HO) Expectations from the Role End Results Major Activities Customer Delight - Understand consumer requirement and create a strong association with Tisva Brand leading to Sellout of the Appliances Products. - Incumbent will Ensure : - Consumer is aware about the Premiumness of our brand USHA Right communication to the customer. - Focus on innovativeness and differentiated pitch of our All usha products, like fans appliances sewing machines products. For example Mood lighting and dimmers, innovative concepts - Strengthen the credibility of the brand through Soft Endorsement that re-enforces the trust, credibility and Premiumness of the products. - Giving a strong consumer centric experience to the consumer products that strengthens the Feel the warmth. - The potential candidate would be required to play the role of a Consultant for understanding of Aesthetics, is a must for the candidates. - Suggest the right products to the customers after taking inputs regarding their requirements, without pushing the sales. - Through proper training gather expertise on product knowledge (technical/ aesthetical) and ensure that the same is communicated to the customers. - Ensure courteous and best of experience for every walk-in customer. End Results Major Activities Increase Footfalls in showrooms - Support execution of events and promotional activities at show room level as per event calendar. - Support implementation of visual merchandising and engaging policies decided by the marketing department to generate footfalls. Brand Image- Differentiating experience from competitors to help customers relate better with the brand. Customer Feedback - Take customer feedback for the products and product experience. - Provide proactive information to Lighting team on the performance and feedback of the products from the showroom. - Ensure all feedback is well documented and proper follow up is done internally to close the queries. Franchisee Relationship Management- Incumbent will work closely with franchisees to maintain robust & cordial relationship. - To ensure achievement & sustainability of operational excellence and outstanding results for sales growth, profitability, employee engagement and customer satisfaction. - A strong relationship builder with abundant common sense and a drive for result, the candidate must have superb influencing skills and commitment to support franchisees to profitably deliver exceptional customer experiences. Lighting Consultancy- Incumbent will be trained on required programmes for educating the customer as lighting consultant. - Also Incumbent will be meeting the customer at the sites to understand the customer/architects requirement and the BOQ which will help her in appropriate lighting consultancy and preparation of required presentation for the customers. Major Challenges - Complete Product Knowledge- Technical and Aesthetical. - Understanding individual customer requirement, taste and budget to give an expert advice to enhance product satisfaction. - Complete competitors products knowledge to differentiate our products from the market. Key Decisions this Role will facilitate - Help in understanding of Consumer Behaviour towards lighting and developing SKUs based on that. - Defining strategies based on geographic and demographic segmentation for various show rooms. Role Dimensions - Front Line Company Representative to provide Customer Engagement. - Responsible for creating and managing customer perception towards the brand. - Direct source for the purpose of internal market research and customer requirements. - Liaison between the company policies and showroom implementation. Skills & Knowledge - Educational Qualifications: Graduate, Diploma in Interior Designing would be preferable. - Relevant Experience : 1-3 years; fresher with good communication and personality may also be considered - Personal Characteristics & Behaviours Preferably Females with Pleasing Personality Excellent communication skills and etiquettes Ability to articulate and influence decisions better Have a balance of creative and technically sound mindset. Good Business acumen to identify possibilities and opportunities. Coordination & Organization skills Strong influencing skills Shop Floor Management skills Willingness to travel (local) Interpersonal skills Assertiveness, Flexibility, Self reliance, Perseverance