SEO, SEM Specialist - B2B Digital Marketing (US Market)

Job Description

Job Title: SEO & SEM Specialist B2B Digital Marketing (US Market) Location: Mangalagiri Experience Required: 4-6 Years Job Type: Full-Time Industry: B2B / Digital Marketing / Industrial Products Functional Area: Digital Marketing / Paid Media / Performance Marketing Position Summary We are looking for a performance-driven SEO & SEM Specialist with at least 4 years of proven experience in a highly competitive digital marketing environment. This role is ideal for professionals with a strong foundation in both organic and paid search marketing specifically geared toward increasing visibility for B2B commercial products in the US market. Key Responsibilities Conduct strategic keyword research focused on high-intent B2B queries and product-driven search behavior in the US market. Plan and execute comprehensive SEO strategies including technical SEO audits, on-page optimization, schema implementation, and off-page link-building campaigns. Manage and optimize Google Ads and Bing Ads campaigns with a strong focus on ROI, CPL, and lead quality. Continuously improve and test landing pages to enhance relevance, reduce bounce rates, and improve conversion rates via structured A/B testing. Drive targeted traffic to product detail pages and lead generation funnels, optimizing for key business metrics. Analyze performance data using Google Analytics, Search Console, Tag Manager, and tools like SEMrush, Ahrefs, and Hotjar to inform decision-making. Collaborate with content, design, and product marketing teams to align messaging, funnel strategy, and performance goals. Ideal Candidate Profile 4+ years of hands-on experience in SEO and SEM within a B2B-focused digital marketing team, preferably with exposure to the US market. Expertise in scaling paid search campaigns and improving organic visibility for commercial/industrial products. Proficiency in platforms and tools such as Google Ads, Bing Ads, GA4, GTM, SEMrush, Ahrefs, and A/B testing tools like Google Optimize or VWO. Strong analytical skills and a performance-oriented mindset. Google Ads and Analytics certifications are an added advantage. What We Offer Opportunity to lead SEO & SEM initiatives for high-impact B2B campaigns targeting the US market. A collaborative and data-driven work culture. Competitive compensation and career growth aligned with performance. Exposure to international digital marketing strategies and enterprise buyer journeys. How to Apply: Please share your updated resume and a brief portfolio of SEO/SEM campaigns to himaja@j1c.in Company Website: www.ivisecurity.com