Posted:3 days ago|
Platform:
On-site
Full Time
E-commerce & Fashion SEO: Optimize product, category, and landing pages to drive qualified traffic and conversions.
Product Title Optimization: Create SEO-optimized product titles tailored for both search intent and fashion relevance.
Shopify SEO Mastery: Leverage Shopify apps, themes, and custom settings to improve crawlability, site structure, and SEO health.
Keyword Research: Conduct in-depth fashion-focused keyword research, covering seasonal trends, new launches, and competitor gaps.
Answer Engine Optimization (AEO): Structure content to appear in featured snippets, People Also Ask (PAA), and voice search results.
GEO & Hyperlocal SEO: Implement geo-targeted strategies to improve visibility in key Tier 1, 2 & 3 markets.
On-Page SEO: Optimize meta tags, headers, alt tags, URLs, internal linking, and structured data.
Technical SEO: Collaborate with developers to ensure mobile-first indexing, page speed, schema markup, crawl budget efficiency, and zero error issues.
Content Collaboration: Write/guide SEO content for blogs, trend articles, product descriptions, and collection pages.
Backlink Strategy: Plan and execute white-hat link-building campaigns, focusing on fashion and e-commerce publications.
SEO Reporting: Track and analyze performance using Google Search Console, Analytics, SEMrush, Ahrefs, and Shopify Analytics.
Competitive Intelligence: Monitor competitor brands, SERP shifts, and emerging SEO trends in the fashion space.
Qualifications:
2+ years of SEO experience, preferably in D2C e-commerce and fashion/apparel verticals.
Strong working knowledge of Shopify SEO and ecosystem apps.
Proven experience with hyperlocal SEO, AEO, and GEO targeting.
Demonstrated ability to craft SEO-optimized product titles and content that converts.
Proficiency in SEO tools like SEMrush, Ahrefs, Screaming Frog, Google Analytics, and Search Console.
Understanding of HTML/CSS/JavaScript basics for technical SEO purposes.
Strong command over keyword strategy, content planning, and SEO trend adaptation.
Excellent communication and analytical skills.
Job Type: Full-time
Pay: ₹40,000.00 - ₹45,000.00 per month
Benefits:
Schedule:
Work Location: In person
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