SEO Architect (Web Analytics & SEO Optimization Specialist)

• To achieve real outcomes, we know that experience is the most important requirement for networking teams and the people they serve
• Delivering an experience-first, AI-Native Network pivots on the creativity and commitment of our people
• It requires a consistent and committed practice, something we call the Juniper Way
• Job Overview Role: SEO Architect (Web Analytics SEO Optimization Specialist)
• Job Title: Staff Technical Systems Analyst
• Are you ready to revolutionize the SEO landscapeWe are looking for an experienced and innovative SEO Architect to join our growing Future of X, Digital Experience team
• This role will primarily focus on optimizing website performance, implementing SEO strategies, and leveraging web analytics tools to drive data-backed decisions for enhanced visibility, engagement, and conversion
• The ideal candidate will combine technical SEO expertise with an in-depth understanding of web analytics to improve organic search performance, user experience, leverage AI technology and overall site functionality
• SEO Strategy Development and Implementation
• Lead the development and execution of comprehensive SEO strategies for websites and digital platforms
• Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning
• Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development
• Web Analytics Integration and Optimization
• Manage and optimize the implementation of web analytics tools (e g, Google Analytics, Adobe analytics, Google Search Console, etc)
• Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies
• Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends
• Technical SEO Website Audits
• Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems
• Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization
• Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user Experience Content Optimization and Performance
• Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication
• Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates
• Advise on content strategy, ensuring alignment with SEO goals and audience intent
• SEO Reporting KPIs
• Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health
• Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans
• Work with cross-functional teams to set clear performance targets and SEO goals
• Cross-Functional Collaboration
• Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives
• Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches
• Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies
• Qualifications:
• Education: Bachelor's degree in Computer Science, or a related field (or equivalent experience)
• Experience:
• 10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO
• Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc) to inform decision-making and drive SEO performance
• Strong understanding of SEO tools, ranking algorithms, and industry trends
• Experience with CMS platforms (e g, WordPress, Salesforce CMS) and HTML/CSS for basic site edits
• Use of AI technology, RAG based solutions, understanding of data science and ML techniques
• Skills and Expertise:
• Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization
• In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc)
• Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights
• Familiarity with web performance tools (e g, PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools
• Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams

Preferred Qualifications:

• Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields
• Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO
• Experience in managing large-scale SEO projects with cross-functional teams
• Familiarity with marketing automation and CRM platforms