SEO Architect (Web Analytics & SEO Optimization Specialist)

SEO Strategy Development and Implementation

• Lead the development and execution of comprehensive SEO strategies for websites and digital platforms.
• Perform thorough keyword research, competitive analysis, and industry trend monitoring to inform SEO planning.
• Design and implement on-page and off-page optimization strategies, including metadata, content, internal linking, and backlink development.

Web Analytics Integration and Optimization

• Manage and optimize the implementation of web analytics tools (e.g., Google Analytics, Adobe analytics, Google Search Console, etc.).
• Leverage web analytics data to assess SEO performance, identify opportunities, and guide optimization strategies.
• Create and maintain SEO dashboards and reports for stakeholders, delivering actionable insights based on data trends.

Technical SEO & Website Audits

• Conduct comprehensive technical audits to identify issues affecting search rankings, such as site speed, mobile optimization, crawl errors, and indexing problems.
• Collaborate with development teams to implement technical SEO improvements and troubleshoot issues related to structured data, schema markup, redirects, and URL optimization.
• Recommend and execute solutions to enhance site architecture, navigation, and URL structure for better crawlability and user experience.

Content Optimization and Performance

• Work closely with content teams to ensure SEO best practices are followed for content creation, optimization, and syndication.
• Monitor content performance and implement adjustments to improve rankings, CTR, and conversion rates.
• Advise on content strategy, ensuring alignment with SEO goals and audience intent.

SEO Reporting & KPIs

• Define and track key SEO metrics and KPIs such as organic traffic, conversion rates, bounce rates, SERP rankings, and backlink profile health.
• Provide regular performance reports to stakeholders, highlighting trends, insights, and action plans.
• Work with cross-functional teams to set clear performance targets and SEO goals.

Cross-Functional Collaboration

• Partner with marketing, product, UX/UI, and engineering teams to ensure SEO alignment in all digital initiatives.
• Advise on SEO-related decisions for site redesigns, A/B testing, and new feature launches.
• Stay updated on industry trends and best practices to share insights with internal teams and improve SEO strategies.

Qualifications:

Education:

Experience:

• 10+ years of hands-on experience in SEO, including a focus on web analytics and technical SEO.
• Proven experience in leveraging web analytics tools (Google Analytics, Adobe analytics etc.) to inform decision-making and drive SEO performance.
• Strong understanding of SEO tools, ranking algorithms, and industry trends.
• Experience with CMS platforms (e.g., WordPress, Salesforce CMS) and HTML/CSS for basic site edits.
• Use of AI technology, RAG based solutions, understanding of data science and ML techniques.

Skills and Expertise:

• Expertise in SEO best practices, including on-page, off-page, technical SEO, and content optimization.
• In-depth knowledge of web analytics platforms (Google Analytics, Google Tag Manager, etc.).
• Experience conducting and analyzing website audits and making actionable recommendations for SEO improvements.
• Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
• Familiarity with web performance tools (e.g., PageSpeed Insights, Lighthouse) and conversion rate optimization (CRO) tools.
• Excellent communication skills, capable of presenting data-driven insights to both technical and non-technical teams.

Preferred Qualifications:

• Advanced certifications in SEO, Google Analytics, or other relevant digital marketing fields.
• Experience with advanced technical SEO strategies, including JavaScript SEO, server-side rendering, and international SEO.
• Experience in managing large-scale SEO projects with cross-functional teams.
• Familiarity with marketing automation and CRM platforms.