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3.0 - 6.0 years
2 - 5 Lacs
Pune
Remote
Role & responsibilities SEO/AEO Analytics & Website Optimization Track, analyze, and report on website traffic, user behavior, and keyword performance using Google Analytics, Google Search Console, and SEMrush. Conduct keyword research, competitor analysis, and backlink tracking to improve organic search rankings for healthcare staffing and travel nursing-related searches. Optimize job listings, blog content, and landing pages for SEO/AEO and recruitment-focused conversions. Collaborate with the content team to ensure SEO/AEO-optimized healthcare staffing and recruitment content. Email & Mass SMS Campaign Management Develop and execute email and SMS marketing campaigns targeting travel nurses, allied health workers, medical provider, physicians, and other medical professionals. Segment audiences and create automated workflows to nurture leads, improve candidate engagement, and drive job applications. Conduct A/B testing to optimize subject lines, messaging, and CTAs for higher open rates, click-through rates, and conversion rates. Monitor email/SMS deliverability, engagement metrics, and compliance with CAN-SPAM, HIPAA, and GDPR regulations. Content & Blog Contributions Occasionally contribute to blog writing and website content focused on travel nursing trends, healthcare staffing tips, and industry insights. Work with the content team to align messaging across SEO/AEO, email, SMS, and website content. Industry Trends & Strategic Recommendations Stay up to date with Google algorithm changes, healthcare staffing industry trends, and recruitment marketing best practices. Provide data-driven insights to improve overall marketing performance and candidate engagement. Preferred candidate profile 3+ years of experience in SEO/AEO analytics, email marketing, and SMS campaign management. Proficiency in Google Analytics, SEMrush, ActiveCampaign, Mailchimp, Twilio (or similar SMS tools). Strong knowledge of on-page SEO/AEO, keyword research, link-building, and conversion rate optimization (CRO). Experience setting up and managing automated email and SMS workflows for lead generation. Ability to analyze marketing data and translate insights into actionable strategies. Excellent written and verbal communication skills in fluent/native-level English. Self-motivated, detail-oriented, and able to manage multiple projects in a remote environment.
Posted 3 days ago
1.0 - 4.0 years
3 - 8 Lacs
Noida, Uttar Pradesh, India
On-site
Responsibilities: Perform keyword research and analysis to identify growth opportunities. Optimize website content, including meta tags, headings, and image tags. Develop and execute link-building strategies to improve website authority. Monitor and report on website rankings and organic traffic. Collaborate with content creators to ensure SEO best practices. Stay updated on SEO trends and algorithm changes. Assist in the development and execution of SEO strategies. Provide regular performance reports and insights. Requirements: 1 to 4 years of SEO experience. Proficiency in SEO tools (e.g., Google Analytics, SEMrush). Understanding of on-page and off-page SEO techniques. Strong analytical and problem-solving skills. Effective communication and teamwork abilities. Bachelors degree in marketing or related field (preferred
Posted 1 month ago
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