Senior Specialist - Marketing & Communications

As a Senior Specialist - Marketing and Communications at Udhyam Vyapaar, you will have a significant impact on crafting compelling narratives that showcase the transformative power of our programs among nano-entrepreneurs. By engaging with stakeholders such as funders, Civil Society Organisations, and other ecosystem players, you will play a crucial role in inspiring and forging bonds that lead to a brighter future for nano-entrepreneurs. Your responsibilities will include: - Strategizing and implementing an annual stakeholder engagement communication strategy for different stakeholder types. - Leading marketing and communications for individual programs to enhance their visibility and success. - Creating and distributing compelling content to drive engagement and measure resultant impact. - Planning, executing, and distributing impactful videos to bring the impact of Vyapaar programs to life. - Building strong relationships with program teams and collaborating effectively with the broader Marcom team. - Supporting donor engagement activities and maximizing the impact of communication efforts through data-driven decision-making. - Tracking and measuring the success of campaigns, creating reports, and contributing to monthly reporting against set OKRs. Qualifications, Experience, and Skills required: - Education: Masters/Bachelors (preferably in media, communications, journalism). - Experience: Minimum 4 years relevant experience in the social sector or 8 years relevant experience in all. - Must-Have Skills: Exceptional written and verbal communication, storytelling, creativity, people skills, analytics, and project management. - Good to Have Skills: Basic design skills in Adobe/Canva, basic video editing skills. This role will be based out of Bengaluru and will follow a hybrid work model. Join Team Udhyam and be part of a passionate group committed to empowering nano-entrepreneurs and creating a brighter future for them. Let's work together to make a lasting difference in the lives of those we serve.,