Senior Revenue Analyst

• Manages rooms and function space inventory and ensures inventory is allocated and restricted properly to maximize revenue and profits for hotels in the market
• Responsible for building rates, packages and hotel sales strategy information in the hotel(s) inventory systems
• The position makes pricing and positioning recommendations for market hotels
• Conducts analysis of revenue, profit and demand associated with hotel rooms and space inventory
• Position contributes to forecasts, budgets, weekly and daily projections
• Position critiques sales strategy effectiveness and prepares historical and future analysis of revenue and profit opportunities

CANDIDATE PROFILE

Education and Experience

A degree in a relevant business discipline preferred or demonstration of equivalent work experience

CORE WORK ACTIVITIES

• Executing Revenue Management Projects and Strategy

• Manages room authorizations, rates and restrictions
• Manages function space authorizations, restrictions and rental
• Manages rooms inventory to maximize cluster rooms revenue
• Maintains the transient rooms inventory for the hotel(s) and responsible for maximizing transient revenue
• Releases group rooms back into general inventory and ensures clean booking windows for customers
• Ensures that the hotel(s) sales strategies are effectively implemented in the reservation system and the inventory system
• Prepares sales strategy critique
• Monitors transient and group inventory daily to ensure straight-line availability and maximization of revenue potential for all brands
• Ensures that sales strategies and rate restrictions are communicated, implemented and modified as market conditions fluctuate
• Supports cluster selling initiatives by working with all reservation centers
• Uses reservations system and demand forecasting systems to determine, implement and control selling strategies
• Ensures property diagnostic processes (PDP) are used to maximize revenue and profits
• Initiates, implements and evaluates revenue tests
• Ensures compliance and participation in company promotions and eCommerce channels
• Ensures all hotels follow brand strategies that will maintain and/or increase the hotel(s) revenue per available room (RevPAR) and revenue per available square foot (RevPAS)
• Understands the working relationship between sales, reservations and property management systems
• Participates in periodic regional reviews
• Promotes and protects brand equity
• Achieves and exceeds goals including performance goals, budget goals, team goals, etc
• Attends meetings to plan, organize, prioritize, coordinate and manage activities and solutions
• Establishes long-range objectives and specifying the strategies and actions to achieve them
• Demonstrates knowledge of job-relevant issues, products, systems, and processes
• Understands and meets the needs of key stakeholders (owners, corporate, guests, etc)
• Explores opportunities that drive profit, create value for clients, and encourage innovation; challenges existing processes/systems/products to make improvements

• Analyzing and Reporting Revenue Management Data

• Compiles information, analyzes and monitors actual sales against projected sales
• Creates long range forecast for rooms and catering by segment and updates forecast every period
• Creates weekly forecast for property operations and staffing purposes
• Conducts sales strategy analysis and refines as appropriate to increase market share for all properties
• Maintains accurate reservation system information
• Analyzes period end and other available systems data to identify trends, future need periods and obstacles to achieving goals
• Generates updates on transient segment each period
• Assists with account diagnostics process and validates conclusions
• Provides revenue analysis functional expertise to general managers, property leadership teams and market sales leaders
• Prepares forecasts of revenue, profit, demand and occupancy for rooms and function space - for prescribed timeframes
• Prepares revenue and profit opportunity analysis
• Manages all revenue, profit and demand data associated with rooms and function space
• Develops and/or uses analytical tools and systems to maximize revenues and profit
• Identifies the underlying principles, reasons, or facts of information by breaking down information or data into separate parts
• Analyzes information and evaluates results to choose the best solution and solve problems
• Using computers and computer systems (including hardware and software) to, set up functions, enter data, or process information
• Generates and provides accurate and timely results in the form of reports, presentations, etc

• Building Successful Relationships

• Proactively develops constructive and cooperative working relationships with others, and maintains them over time
• Acts as a liaison, when necessary, between property and regional/corporate systems support
• Informs and/or updates the executives, the peers and the subordinates on relevant information in a timely manner

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