Senior Marketing Manager

Key Responsibilities: * Develop and execute integrated marketing strategies to drive awareness, engagement, and leads. * Lead branding initiatives, ensuring brand consistency across all channels and touchpoints. * Manage and optimize SEO strategies to improve organic search rankings and traffic. * Plan and run performance marketing campaigns across platforms like Google Ads, Facebook, LinkedIn, etc., focused on ROI and lead generation. * Oversee the companys social media presence, including content strategy, community management, and growth metrics. * Collaborate with internal teams and external agencies to execute marketing campaigns effectively. * Analyze marketing performance using tools like Google Analytics, Meta Ads Manager, and other reporting dashboards. * Stay updated with marketing trends, digital innovations, and competitor activities to recommend new strategies. * Manage marketing budgets and ensure cost-effective allocation across channels. Required Qualifications & Experience: * Education: Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field. * Experience: Minimum 5–6 years of relevant experience in digital and brand marketing, with at least 2 years in a leadership or independent role. * Expertise in: * SEO (on-page and off-page) * Paid advertising (Google Ads, Meta Ads, LinkedIn Ads) * Social media strategy and execution * Branding and positioning * Marketing analytics and performance reporting Preferred Skills: * Strong verbal and written communication skills. * Proficiency in marketing tools like Google Analytics, SEMrush, Meta Ads Manager, Canva, HubSpot, etc. * Experience in education, edtech, or B2B services will be a plus. * Creative thinking with an ability to work in a fast-paced environment.