Senior Executive- Site Merchandising

Role & responsibilities

• Own the sequencing efforts of all pages of International Countries, and Deliver the CR% (conversion rates) of the pages. Special Focus on Top 5 to 10 countries
• Curate and Sequence the pages at defined frequency based on Relevancy, Tags, Product Type, Occasion, Recipient and/ or Personas. Optimize pages from a pov of Product Hygiene, Image Hygiene, Price Hygiene, Earliest Delivery and other product level attributes
• Execute merchandise optimization, category and occasion visibility via homepage assets, microsites, navigation drawer, cross-merchandising and others
• Liaise Cross functionally with graphic design team, tech team for timely implementation of banners
• Tag and promote newly launched products to all relevant pages
• Maintain daily dashboards & reports for PLP (product landing page) CR% and homepage CR%
• Ensuring all pages of key occasions have relevant products, and sequenced as per planning
• Liaise with internal category teams and merchandising teams to execute as per defined calendar

Preferred candidate profile

• Min 1-2 years of experience in Merchandising, Category-Marketing, Performance Marketing, Digital Marketing teams of direct-to-consumer (D2C) brands, Fintech companies, E-commerce is required
• Person should be a Graduate. Post-Graduation is preferred (NIFT or MBA).
• Fluent communication and interpersonal skills. Proactive, sense of ownership, flexibility and agility
• Good analytical skills and an eye for detail
• Strong MS Excel skills
• Speed and Quality of work both matter equally in this role, the desired candidate should possess both, as well as should have a willingness to learn
• Ability to interpret customer data and insights to inform merchandising decisions and improve the overall customer experience
• Ability to multitask and prioritize tasks effectively in a fast-paced environment

Interested candidates may apply or share their profiles at pooja.bhatt@fnp.com