Senior Executive- Site Merchandising Ferns N Petals

1.0 - 5.0 years

4 - 7 Lacs

Gurugram

Work from Office

Role & responsibilities Own the sequencing efforts of all pages of International Countries, and Deliver the CR% (conversion rates) of the pages. Special Focus on Top 5 to 10 countries Curate and Sequence the pages at defined frequency based on Relevancy, Tags, Product Type, Occasion, Recipient and/ or Personas. Optimize pages from a pov of Product Hygiene, Image Hygiene, Price Hygiene, Earliest Delivery and other product level attributes Execute merchandise optimization, category and occasion visibility via homepage assets, microsites, navigation drawer, cross-merchandising and others Liaise Cross functionally with graphic design team, tech team for timely implementation of banners Tag and promote newly launched products to all relevant pages Maintain daily dashboards & reports for PLP (product landing page) CR% and homepage CR% Ensuring all pages of key occasions have relevant products, and sequenced as per planning Liaise with internal category teams and merchandising teams to execute as per defined calendar Preferred candidate profile Min 1-2 years of experience in Merchandising, Category-Marketing, Performance Marketing, Digital Marketing teams of direct-to-consumer (D2C) brands, Fintech companies, E-commerce is required Person should be a Graduate. Post-Graduation is preferred (NIFT or MBA). Fluent communication and interpersonal skills. Proactive, sense of ownership, flexibility and agility Good analytical skills and an eye for detail Strong MS Excel skills Speed and Quality of work both matter equally in this role, the desired candidate should possess both, as well as should have a willingness to learn Ability to interpret customer data and insights to inform merchandising decisions and improve the overall customer experience Ability to multitask and prioritize tasks effectively in a fast-paced environment Interested candidates may apply or share their profiles at pooja.bhatt@fnp.com

Posted 2 weeks ago

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