Senior Creative Content Writer/ Web Content Writer/ Content Strategist

About Company:

JAIN Group is a leading education provider and entrepreneurial hub, managing top institutions like Jain (Deemed-to-be University), JAIN College, and various initiatives in the fields of education, research, and innovation

Location: Bengaluru

Job Type: Full time (on-site)
Years of Experience: 2 to 10+ years

Website:

Designation: Senior Creative Content Writer

Roles Responsibilities:

• Create, proofread, own all content used for promotional activities.
• Brainstorm and execute interesting and viral story ideas and headlines.
• Provide creative ideas from concept through execution.
• Collaborate with the design team to write marketing copies for communication collaterals.
• Writing a wide variety of content for multiple platforms (ad copies, articles, case studies, video scripts, newsletters, profile, and speech writing)
• Writing content in different tones modern/innovative/witty etc.
• Ensure all-around consistency ( language, style, fonts, images, and tone)
• Analyze and measure content marketing metrics

Skills Preferred:

• Masters Degree in journalism, advertising communications, or English.
• Minimum 2 years of hands-on experience in creative writing.
• Excellent command of the English language verbal and written.
• Good knowledge of the latest technology and social media trends.
• Persuasive presentation and storytelling skills
• Ability to write content in a variety of formats (long form, short form, captions, etc.) and styles for multiple audiences
• Knowing sound English isn't good enough, the candidate must be able to think from a stakeholder's perspective and bring out the creativity in every piece of content written
• Proficient in Microsoft Word and Microsoft PowerPoint
• A strong sense of initiative and follow-through

Designation: Senior Web Content Writer

We are looking for a senior web content writer with strong editing and proofreading skills. Selected candidates are welcome to join our editorial team and enrich our websites with new web content, blog posts, guides, and marketing copy.

Roles and Responsibilities:

• Research, write and edit copy for marketing communications including but not limited to print and online articles, newsletters, videos, webinars, infographics, white papers, case studies, blog posts, website content, and more
• Create persuasive messages and compelling stories that inform, entertain, inspire, and engage end-users, while also generating brand loyalty.
• Collaborate with design, digital, search, and other teams to develop compelling, often unexpected, content plans
• Interview subject matter experts on a variety of topics and translate that information into captivating and concrete storytelling
• Own all copy-related activities and processes, including final proofreading and approval
• Think strategically and participate in creative conceptualizing in a wide range of media, beyond the "what is" into the realm of "what can be"
• Establish strong relationships across departments and an understanding of organization needs, the stakeholder experience, marketing strategy, and operational capabilities

Required Qualification and Skills:

• Masters Degree in journalism, advertising communications, or English
• Minimum 5 years writing experience, with samples of work as proof
• Exceptional writing, interviewing, and research skills
• Proficient in Microsoft Word and Microsoft PowerPoint
• Persuasive presentation and storytelling skills
• Strong organizational and communication skills and great attention to detail
• Solid understanding of technical writing and the B2B market
• Understanding of web analytics and data-driven decision making
• Ability to juggle multiple projects while meeting demanding deadlines, producing high-quality work, and projecting a positive attitude

Designation:

Overview:

As a Content Strategy Expert, you will be responsible for developing and implementing content strategies that align with our organisation's goals and objectives. You will work closely with various teams, including marketing, academics, and design, to ensure that our content effectively engages our target audience and drives desired actions. The ideal candidate will have a strong understanding of content marketing principles, excellent communication skills, and a creative mindset.

Key Responsibilities:

1. Develop comprehensive content strategies that support the organisation's overall objectives and goals.

2. Collaborate with cross-functional teams to identify content needs and opportunities across various platforms and channels.

3. Conduct thorough research and analysis to understand target audience preferences, behaviours, and trends.

4. Create content guidelines, standards, and best practices to ensure consistency and quality across all content types.

5. Plan and execute content calendars, including content creation, publishing schedules, and distribution strategies.

6. Monitor and analyse content performance metrics, such as engagement, conversion rates, and SEO rankings, to optimize content effectiveness.

7. Stay updated on industry trends, best practices, and emerging technologies related to content strategy and marketing.

8. Provide guidance and support to content creators, editors, and stakeholders to ensure alignment with content strategy objectives.

9. Collaborate with external partners, agencies, and freelancers as needed to enhance content capabilities and resources.

10. Contribute to the continuous improvement of content processes, workflows, and tools to drive efficiency and effectiveness.

Person Specification:

1. Bachelor's degree in marketing, communications, journalism, or related field. Advanced degree preferred.

2. Proven experience in content strategy development and implementation, preferably in a similar industry or sector.

3. Strong analytical skills with the ability to interpret data and insights to inform content decisions and strategies.

4. Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.

5. Proficiency in content management systems (CMS), analytics tools, and other relevant software applications.

6. Creative thinking and problem-solving abilities, with a focus on innovation and continuous improvement.

7. Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

8. Strong collaboration and interpersonal skills, with the ability to work effectively in a team-oriented environment.

9. Demonstrated ability to adapt to changing priorities and navigate ambiguity with resilience and agility.

10. Commitment to staying current with industry trends, best practices, and technologies related to content strategy and marketing.

This job description outlines the key responsibilities, qualifications, and expectations for the Content roles. Candidates who possess the required skills and experience are encouraged to apply and join our dynamic team in shaping the future of our content initiatives.

To apply for a position at JAIN Group, please send an email containing your cover letter, updated resume to priyasrihrinfo@gmail.com and in the subject line of your email, please specify the position you are applying for.

Warm

Priyasri K

Talent Acquisition

9620500113

priyasrihrinfo@gmail.com