Senior Community Specialist (Event Marketing)

You will be joining the high-performing Marketing team at Darwinbox as an Events & Customer Marketing Specialist. In this Individual Contributor role, you will be responsible for strategic and hands-on tasks related to Events Marketing, Customer Marketing, and Account-Based Marketing (ABM). Your main focus will be planning and executing impactful events and programs that enhance relationships with customers and prospects, boost engagement in key markets like India, SEA, and MENA, and contribute towards pipeline and revenue objectives. Collaboration with Sales, Customer Success, Key Accounts, and Product teams will be crucial to deliver integrated, audience-specific experiences. Key Responsibilities: Events Marketing: - Plan, manage, and execute experiences for business leadership through key events such as tradeshows, masterclasses, webinars, and roundtables. - Coordinate end-to-end execution of key events and ensure effective follow-up with internal stakeholders, especially in MENA. - Analyze, track, and present key metrics related to the role. - Establish partnerships with associations and vendors globally to position Darwinbox as a leader in the HCM space. - Make data-driven decisions aligned with organizational goals and marketing budget. - Support other marketing functions to achieve common team objectives. Customer Marketing Collaboration (India, SEA, MENA): - Develop and implement customer engagement programs to support onboarding, adoption, upsell/cross-sell, and advocacy. - Collaborate with Customer Marketing Lead to create a pipeline for customer stories and case studies tailored to regional use cases. - Work with communications team to create localized campaigns that strengthen customer relationships and retention. - Identify high-potential accounts for program participation across events. Account-Based Marketing Elements (ABM) (India & MENA Customers & Prospects): - Work with Sales, Customer Success, and Key Account Management teams to design ABM programs targeting high-value prospects and existing accounts. - Create personalized, account-specific campaigns using account-level engagements, events, content, and outbound tactics. - Align ABM strategies with buying committee needs and decision stages. - Monitor campaign performance, optimize based on pipeline impact and account engagement. Requirements: - 2-3 years of B2B marketing experience with a focus on events, customer programs, and/or ABM. - Outcome and data-driven mindset with attention to detail. - Experience in managing regional marketing programs across India, SEA, and MENA. - Strong planning and project management skills to handle multiple programs simultaneously. - Ability to balance strategic thinking with hands-on execution. - Excellent storytelling and communication skills with a history of cross-functional collaboration. - Familiarity with marketing tools like HubSpot/Clay and ABM/CS platforms such as Gainsight would be advantageous.,