Senior Associate

Key Responsibilities:

Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan

Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma

Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms

Competitive reporting and analysis

Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.

Be responsible for billing discrepancies and produce resolutions.

Update media flowcharts based on campaign flights.

Proficiency in campaign setup, including ad trafficking, targeting, and tracking implementation. Ability to multitask and manage multiple campaigns simultaneously, while maintaining a high level of accuracy and meeting deadlines.

Coordinate with internal teams to gather campaign requirements, including targeting parameters, creative assets, and budget allocation.

Monitor and troubleshoot campaign delivery issues, ensuring timely resolution to minimize impact on campaign performance and other adhoc tasks related to planning and buying operations

Continuously monitor campaign performance, including key metrics such as impressions, clicks, conversions, and return on ad spend.

Participate in departmental projects as requested.

Requirements:

Bachelors degree and equivalent work experience

3-6 years of Digital Marketing experience or Media planning/buying operations experience

Experience in any of the Adservers or DSPs like CM360, GAM, GA etc. or Media buying platforms like Prisma/MediaTools etc. would be a plus.

Strong communications and interpersonal skills to collaborate effectively with cross functional teams and partners.

Analytical mindset with the ability to derive insights from campaign data and make data-driven recommendations.

Proven ability to work independently and as part of an integrated team.

Detail-oriented, organized, conscientious, with the ability to multi-task and work well under tight deadlines in a fast-paced environment.

Expert in Excel and PowerPoint

Comfortable working late shift (09:00 PM to 06:00 AM IST)