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Senior Associate-PPC

2 - 5 years

0 Lacs

Posted:9 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Key Responsibilities: Lead the planning, execution, and optimization of high-impact paid media campaigns across platforms including Google Ads, Meta, LinkedIn, and other relevant networks
Define PPC strategies aligned with broader marketing and business objectives, while managing budgets, timelines, and performance targets Mentor and guide junior team members, ensuring quality, consistency, and continuous learning within the PPC function Conduct advanced keyword research, audience segmentation, and performance forecasting to improve campaign precision and outcomes Regularly analyze campaign data, produce detailed performance reports, and present strategic insights and recommendations to stakeholders Stay current with evolving PPC tools, algorithm changes, and emerging digital marketing trends, proactively incorporating them into campaign strategies

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