Senior Associate, Demandbase Management

We are seeking an SEM Sr Associate with a strong foundation in paid search advertising to help support in the development, execution and optimization of paid search campaigns across various platforms, primarily Google and Bing. This role will report into the SEM Manager. Key Responsibilities: Assist in the development, implementation, and management of paid search campaigns across various platforms (Google, Bing Ads, etc.) to align with overall marketing/campaign objectives Conduct keyword research and analysis to identify high-performing search terms Monitor and analyze campaign performance metrics providing regular reports Collaborate with SEO, web, content and other marketing teams to align paid search strategies and landing page optimizations with overall marketing goals. Recommend and conduct on-going A/B testing Stay up to date with industry trends and best practices to continuously improve campaign performance. Support the SEM Manager with various tasks and projects as needed. Qualifications: Minimum of one year of hands-on experience in paid search advertising Proficiency in Google Ads, Bing Ads and other PPC platforms Strong analytical skills and the ability to interpret complex data sets. Excellent communication and collaboration skills. Detail-oriented with a strong focus on data accuracy and integrity. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Preferred Qualifications: Google Ads certification Experience building and implementing B2B search campaigns as part of overall marketing campaigns. Familiarity with SEO and other digital marketing channels Experience with Marketo, Microsoft Dynamics (or another CRM platform) and Demandbase (or another ABM platform) Familiarity with web analytics tools