Senior Associate, Content Writing, Marketing & Communication

As a Senior Associate in Content Writing for Marketing & Communication at Plaksha University, you will play a crucial role in creating compelling content to promote the Master's Program offered by the School of AI. Your primary responsibility will be to develop high-quality and engaging copy for various platforms such as websites, brochures, social media, email campaigns, and other marketing materials. By collaborating closely with the Program Management team, you will work towards spreading awareness and generating leads for the Master's Program. Reporting directly to the Director of Marketing & Communications, you will be expected to write clear, persuasive, and original content that is in line with the brand voice and messaging. Your role will also involve creating content for digital marketing campaigns, including social media posts, email newsletters, and online advertisements. Additionally, you will be responsible for optimizing content for search engines to enhance organic search rankings and drive traffic to the program's website. To excel in this role, you should possess a Bachelor's degree in English, Communications, Marketing, or a related field along with 4-5 years of experience in content writing, copywriting, or a similar role. Your proven track record in creating content for marketing campaigns and collateral will be crucial in delivering impactful messaging for the Master's Program at Plaksha University. Key Responsibilities: 1. Content Creation: - Develop high-quality, engaging, and informative content for various platforms. - Write compelling copy that aligns with the brand voice and messaging. - Create content for digital marketing campaigns. 2. SEO and Analytics: - Optimize content for search engines to improve organic search rankings. 3. Stakeholder Collaboration: - Work closely with faculty, admissions, and marketing teams to gather insights for content development. In addition to your educational background and experience, you should possess excellent writing, editing, and proofreading skills. Your ability to create persuasive content that drives engagement and conversions will be essential. A strong understanding of digital marketing and SEO best practices, coupled with strong organizational and time management skills, will enable you to handle multiple projects simultaneously and contribute effectively to the success of the Master's Program at Plaksha University.,