Search Engine Optimization Analyst

The SEO Executive will be responsible for developing and implementing effective SEO strategies to improve the online visibility and search engine rankings of the company's website and online properties. You will work closely with the digital marketing team to drive traffic, leads, and conversions through organic search. Key requirements include preparing detailed strategy reports, performing ongoing keyword discovery, expansion, and optimization. You will track, report, and analyze website analytics and PPC initiatives and campaigns. Additionally, you will conduct on-site and off-site SEO competitor analysis and contribute to the company blog and other content development strategies in coordination with SEO goals - both general and keyword-specific. As the SEO Executive, you will create, manage, and track all social media activities, monitor and evaluate search results and performance across major search channels to improve rankings. You will execute tests, collect and analyze data and results, identifying trends and insights to achieve maximum ROI in paid search campaigns. Furthermore, you will manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. Collaboration with editorial and marketing teams to produce SEO-friendly content is also a key aspect of this role. The required skills for this position include experience using Google Webmaster Tools and Google Analytics, knowledge of HTML/CSS and website administration. A scientific approach to rank, organic traffic analysis, and social media is essential. Familiarity with other aspects of digital marketing, strong communication skills, and the ability to work within a team and independently are also important for this role.,