Sales Manager ( Pet Food )

Role & responsibilities

P

Role & responsibilities

• Sales Strategy & Execution
• Achieve monthly, quarterly, and annual sales targets across assigned territories.
• Develop and implement go-to-market strategies specific to regional consumer and trade dynamics.
• Monitor market trends, competitor activities, and provide actionable insights to HO.
• Channel Development
• Appoint, onboard, and manage distributors, stockists, and key pet retailers.
• Conduct regular business reviews and ensure ROI for channel partners.
• Organize retailer meets, vet engagement programs, and influencer-driven campaigns.
• Team Management
• Lead a team of field sales executives (if applicable), ensuring regular training, target alignment, and performance tracking.
• Promote a culture of accountability, ownership, and ethical sales practices.
• Operations & Forecasting
• Coordinate with supply chain and logistics teams to ensure timely product availability.
• Monitor stock movement, ageing inventory, and ensure efficient order planning.
• Report sales numbers, collection status, and funnel progression weekly.
• Customer & Market Engagement
• Build strong relationships with veterinary doctors, breeders, NGOs, and pet shop owners.
• Drive brand visibility and trust in both B2B and B2C segments.
• Lead participation in trade events, expos, and pet forums.

Preferred candidate profile

Skills Required:

• Languages -Hindi, English Must
• Proven experience in a senior sales leadership role, preferably within P

  et Industry (DOG,FISH,CAT,BIRDS AND OTHERS ) food product

  s with Minimum 1 year of Experience
• Exceptional communication, negotiation, and relationship-building abilities.
• Excellent leadership and team management skills with a proven track record of building and scaling sales teams.

About Company

Priyanka.s@stancosolutions.com OR Whatsap Resume to 8979971462 DO NOT Call Shortlisted candidates will receive a call Back.

Regards,

Prriyannka Siingh

TA Team