R.Marketing Analytics - BFS

Tiger Analytics is a global leader in AI and analytics, assisting Fortune 1000 companies in overcoming their most challenging obstacles. Offering comprehensive AI and analytics services and solutions, we empower businesses to achieve real outcomes and value on a large scale. Our mission is to expand the horizons of what AI and analytics can accomplish, aiding enterprises in navigating uncertainty and decisively moving forward. Our ultimate goal is to provide certainty in shaping a better tomorrow. With a team of over 4000 technologists and consultants across the US, Canada, the UK, India, Singapore, and Australia, we collaborate closely with clients in various sectors such as CPG, Retail, Insurance, BFS, Manufacturing, Life Sciences, and Healthcare. Many of our team leaders are recognized in the Top 10 and 40 Under 40 lists, showcasing our commitment to innovation and excellence. As a Great Place to Work-Certified organization (2022-24) and acknowledged by prominent analyst firms including Forrester, Gartner, HFS, Everest, ISG, and others, we have been featured in lists of the Best and Fastest Growing analytics firms by Inc., Financial Times, Economic Times, and Analytics India Magazine. About the role: Tiger's expanding Banking Financial Services vertical is seeking self-motivated AI/ML/Data Science and consulting professionals with domain expertise in the Banking and Financial Services sector and robust technical skills for a challenging role in Marketing and Customer Analytics. The responsibilities of this role include collaborating with diverse clients to analyze, evaluate, and propose Marketing analytics solutions and Campaign performance measurement plans. Additionally, the position entails managerial duties such as task setting and review, quality control, as well as supervising, mentoring, and coaching analysts within the team. As part of the broader Financial Services practice, you will have the opportunity to address a wide range of pivotal business challenges across various work streams. Engaging with clients and client partners to grasp their business context, you will work alongside a team of data scientists and engineers. Location: Chennai Experience: 2 to 8 years Responsibilities: 1) Drive data-driven insights to optimize marketing strategies, enhance customer targeting, and improve campaign performance 2) Analyze large datasets, monitor key performance metrics, and offer actionable insights to steer Marketing decisions supporting business growth, customer engagement, and overall marketing for Banking's Retail and Commercial products 3) Create and maintain dashboards and reports for tracking key performance indicators (KPIs) and business metrics 4) Collaborate with clients and stakeholders to aid in establishing the marketing analytics roadmap and presenting the analytical insights Required Qualifications, Capabilities, and Skills: 1) Degree in Accounting, Commerce, Economics, Statistics / Mathematics, or Marketing 2) Post-Graduate qualifications in finance, economics, or accounting, with a focus on Marketing Desired Experience: 1) Proficiency in the Banking sector (Retail or Commercial banking) and banking products 2) Background in Marketing analytics to drive marketing decisions for the bank 3) Advanced skills in SQL and experience with large, complex datasets 4) Strong expertise in Excel reporting, data visualization tools (Tableau, Power BI) 5) Experience in leading teams and managing direct client stakeholders Desirable Skills: 1) Familiarity with marketing and financial metrics (CPL, CPA, CLTV, ROI, NPV, etc.) and optimizing marketing campaigns based on performance data 2) Hands-on Development experience in Python/Py-Spark/SAS 3) Experience with advanced analytics techniques such as regression analysis and customer segmentation to extract actionable insights from customer and marketing data,