1.0 - 2.0 years

4 - 5 Lacs

Bengaluru, Delhi / NCR

Work from Office

Job Title - Marketing/Brand Executive Location - Delhi and Bangalore Key Responsibilities: Primary Brand Compliance & Consistency: Ensure all regional activities uphold the brands central visual and communication guidelines. Regional Recce: Identify and develop local caf marketing strategy that is aligned with the national brand strategy, tailored to local tastes and trends. Local Store Marketing (LSM): Partner with store teams and vendors to roll out hyperlocal marketing initiatives that drive footfall and sales. Campaign Activation and Reporting: Drive end-to-end execution of promotional campaigns, seasonal activations, new store launches. Conduct relevant reporting for campaigns. Secondary Digital & Social Media: Work with cross functional teams to collect content for regional presence on digital platforms. Partnerships & Collaborations: Identify and execute local tie-ups with brands, events, colleges, and communities to increase brand visibility and engagement. Required Skills: Strong understanding of local market dynamics and customer behaviour. Proven ability to manage multiple projects and drive activation campaigns on ground. Knowledge of offline marketing, community outreach, and event activations. Excellent communication and negotiation skills. Qualifications: Graduates with 1-2 year of relevant experience in regional/retail/F&B marketing. Experience: 1-2 years in F&B/Retail Marketing or Activations at an Agency This is primarily a field role. The candidate should be willing to do caf recces and on ground activation.

Posted 1 month ago

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