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Product Owner / Business Analyst

7 - 12 years

0 Lacs

karnataka

Posted:1 week ago| Platform: Shine logo

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Skills Required

advertising digital marketing integration projects digital television adtech media adtech demand side platforms sell side platforms campaign manager display video search ads video streaming apps ott platforms admeasurement nielsen products

Work Mode

On-site

Job Type

Full Time

Job Description

As a Senior Business Analyst & Ad-Tech Consultant with 7-12 years of experience in Bangalore/Pune, you are expected to possess a strong knowledge of AdTech, Advertising, and Digital Marketing, particularly in Brand or Direct Response. Your expertise should include hands-on experience with integration projects and in-depth understanding of Media adtech related to buying, selling, and optimization. You should be well-versed with the entire ad eco-system, including demand side platforms, sell side platforms, and trading agencies. Additionally, you should have knowledge and experience across various media platforms such as Campaign Manager, Display & Video, and Search Ads. Your role will involve integration knowledge with video streaming apps for Digital television and OTT platforms, as well as familiarity with admeasurement tools, preferably Nielsen products or similar vendors. As a Media Consultant, you will engage with customers to provide valuable solutions. Acting as a domain consultant, you will serve as a liaison between customers and delivery teams. Your responsibilities will include translating business requirements into clear functional specifications for technical teams, proposing innovative solutions to address market challenges, and developing relationships with partners to create market-led solutions. You will be expected to constantly seek ways to enhance solutions for better customer value, collaborate with Business Development Managers to plan sales strategies, and take ownership of opportunities, including preparing responses to RFP/RFI or ad-hoc requirements in coordination with other stakeholders.,

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Happiest Minds Technologies logo
Happiest Minds Technologies

IT Services and IT Consulting

Bengaluru Karnataka

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