5 - 10 years
15 - 25 Lacs
Posted:1 day ago|
Platform:
Work from Office
Full Time
Major Purpose of the Job: (Exactly spell out key deliveries/results expected from this job):
The jobholder shall be responsible for preparation of marketing mix, design and implementation of successful
marketing strategies, scanning of market for identification & expansion into various therapies, identification of
potential candidates whilst maximizing current portfolio in various stages through appropriate line extensions. The
jobholder will support the business head in achieving the budgeted targets and market shares by sustaining high
volume brands, developing a strong portfolio of second line brands ensuring higher evolution indices and
profitability
Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out )
• Ensuring that the brand gets the highest visibility among the competitors through marketing activity.
• Scanning the competitor landscape/ environment to identify opportunities for new product launches & line
extensions
• Understand the evolution of the market in the medium and long term
• Making visual aid and cycle wise and promotional inputs as per brand requirement
• Providing training to the field staff on a periodic basis
• Understand the competitor landscape through research data at a macro level and through observation during
market visits at a micro level Development of Brand Development Strategy
• Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques.
Managing Brand life cycle
• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation.
• Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc.
Cadila Pharmaceuticals
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