Principal Analyst - Branding and Communication

3 - 7 years

0 Lacs

Posted:2 days ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Job Description: AB InBev GCC was incorporated in 2014 as a strategic partner for Anheuser-Busch InBev. The center leverages the power of data and analytics to drive growth for critical business functions such as operations, finance, people, and technology. The teams are transforming Operations through Tech and Analytics. Do you dream big If so, we need you! As the Principal Analyst- Communications & Branding at AB InBev, based in Bangalore, you will report to the Senior Manager, Communications & Branding. Purpose of the role: Joining the Employer Branding and Internal Communications (EBIC) team, you will have a crucial role in shaping AB InBev's image, culture, and reputation internally and externally. Your mission involves positioning AB InBev as an employer of choice, fostering a positive workplace culture, ensuring consistent communication across all channels, executing the PR strategy, crafting impactful messaging, and managing internal and external events to attract and retain top talent. Your contribution will be instrumental in building a strong employer brand and engaging employees in meaningful ways. Key tasks & accountabilities: PR: - Coordinate PR Initiatives in collaboration with the Senior Manager, EBIC, and People Director, managing agency collaborations, leader speakerships, media features, and event participation. - Monitor media coverage and industry trends to identify risks and opportunities. - Collaborate with internal teams and leaders to align PR efforts with business goals. - Provide clear recommendations during crisis or emergency situations. - Effectively manage external branding inquiries and coordinate responses with leadership and the external agency. - Stay updated on industry trends and best practices in communications and branding. Internal Communications & Branding: - Develop compelling communications including mailers, social media posts, talent branding messaging, KPI reports, PR articles, etc. - Work with Internal Communications and Employer Branding leads to deliver timely and consistent email, social media, and talent branding campaigns. - Collaborate with designers to develop multimedia content aligned with the organization's tone and branding guidelines. - Track and report on the effectiveness of internal communications content, making recommendations for improvement. - Collaborate with the People team to develop and deliver employer branding messages that resonate with employees. - Support in planning, organizing, and executing key employee events and engagement activities. Qualifications, Experience, Skills: - Bachelor's Degree in any discipline, with a degree in Journalism, Mass Communications, Branding, or HR as an advantage. - 3+ years of work experience in HR, employer branding, communications, or PR. - Proficiency in Microsoft Office Suite and design tools like Canva, Adobe Creative Suite. - Experience in organizing team events and working with internal & external teams. Behavioral & Interpersonal Competencies: - Strategic mindset with strong analytical and independent problem-solving skills. - Ability to prioritize and perform under tight deadlines. - Excellent interpersonal skills, ability to build relationships and work cross-functionally. - High attention to detail, proactive, organized, and quick to learn. - Collaborative mindset, ability to handle sensitive information with discretion. - Enthusiastic, collaborative, and adaptable in a fast-paced environment. And most importantly, a love for beer! Join us at AB InBev to dream big and create a future filled with more cheers.,

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