PPC Marketing Specialist

As a PPC Manager at HeadshotPhoto.io, you will play a crucial role in planning, executing, and optimizing high-performing paid campaigns across various platforms such as Google Ads, Meta (Facebook & Instagram), Bing Ads, and TikTok. Your responsibilities will include continuously tracking performance metrics like CTR, CPA, ROAS, and LTV to guide budget allocation and scaling. Working closely with the design and creative team, you will collaborate to build compelling ad creatives, both static and video, that drive conversions. Additionally, you will be tasked with writing ad copy that is engaging and conversion-focused. To excel in this role, you should possess at least 3-4 years of experience in paid advertising, strong data analysis skills, and the ability to derive actionable insights from campaign data. Your creative instincts and collaboration skills will be essential in creating successful ad creatives. A passion for performance marketing and a proactive mindset to get things done are qualities that will set you up for success in this position. In this hands-on role, you will be expected to conduct keyword research, audience targeting, and A/B testing to identify growth opportunities and ensure profitable ROAS. Staying updated with platform changes, industry trends, and algorithm updates will be crucial to your success in this dynamic role. If you are ready to make a significant impact in the world of performance marketing while enjoying the process, we invite you to send your resume along with 3 campaign snapshots that showcase your skills and expertise. Join us at HeadshotPhoto.io and be a part of a team that is dedicated to transforming everyday selfies into professional headshots.,