3 - 5 years
3 - 7 Lacs
Posted:22 hours ago|
Platform:
Work from Office
Full Time
We are seeking an experienced and results-driven Freelance PPC Specialist to manage and optimize our pay-per-click advertising campaigns across platforms such as Google Ads, Bing Ads, and social media (Facebook, LinkedIn, Instagram, etc.). The ideal candidate is analytical, detail-oriented, and able to craft high-converting ad strategies that align with our business goals.
Key Responsibilities:
Develop, execute, and manage PPC campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms
Conduct keyword research, audience targeting, and competitive analysis
Write compelling ad copy and collaborate with design teams for creative assets
Optimize campaigns for conversions, CTR, and ROI
Set up and monitor conversion tracking (Google Analytics, Tag Manager, etc.)
Generate performance reports and present insights with actionable recommendations
Stay updated with the latest PPC trends, tools, and best practices
Conduct A/B testing on ads and landing pages
Requirements:
Proven experience as a PPC Specialist or similar role for atleast 3 to 5 years in the USA/UK market
Strong knowledge of Google Ads, Meta Ads Manager, and other PPC platforms
Experience with tools like Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc.
Excellent analytical and reporting skills
Ability to work independently and meet deadlines
Strong communication skills
Preferred Skills:
Experience with eCommerce, lead generation in the USA /UK Market.
Familiarity with landing page optimization (e.g., using Unbounce, Instapage)
Knowledge of SEO basics for integrated marketing strategies
Experience with automated bidding strategies and scripts
Digitex Technologies
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