Performance Marketing Manager

Note - "Alternate Saturdays (1st,3rd &5th) are half day working"

About the Role

Key Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Google, Meta, LinkedIn, and relevant performance channels.
• Own lead generation targets and drive measurable impact across the funnel with a strong focus on lowering

  cost per lead (CPL)

  and improving conversion rates.
• Identify and test new audience segments, ad formats, keywords, and landing experiences to drive growth.
• Translate business briefs into campaign strategies with clear structures, intent mapping, and performance benchmarks.
• Collaborate with design, content, and product teams to develop high-performing creative assets and test variations.
• Set up and manage analytics dashboards; monitor performance metrics, attribution models, and retargeting layers.
• Work closely with the sales team to improve

  lead quality feedback loops

  , lead scoring models, and MQL-SQL alignment.
• Explore and implement marketing automation and retargeting journeys for better nurture and conversion.

What We're Looking For

• 46 years of experience in performance marketing with proven results in lowering CPL and driving qualified leads at scale.
• Deep understanding of Google Ads, Meta Business Suite, LinkedIn Ads, and custom audience targeting strategies.
• Strong capability in structuring and optimizing campaigns across multiple objectives and funnel stages.
• Comfortable building and interpreting reports using

  Google Analytics, GTM, Looker Studio, CRM dashboards

  , etc.
• Demonstrated experience with A/B testing, keyword strategy, exclusion logic, and landing page optimization.
• A collaborative team player with the ability to work cross-functionally and influence outcomes.
• Self-starter mindset with a bias for action, experimentation, and continuous improvement.
• Good communication skills

Nice to Have

• Exposure to CRM and marketing automation tools (e.g., HubSpot, Zoho, MoEngage)
• Experience running campaigns across international markets or multi-location businesses
• Familiarity with SEO and how it complements performance channels
• Experience managing agency relationships or freelancers

Success in the First 90 Days Looks Like:

• Audit of existing campaign structure with prioritized recommendations
• 1520% CPL reduction through quick-win experiments
• Structured dashboards and weekly reporting cadence in place
• Increased volume of high-quality, sales-aligned leads

This is a performance bonus linked role .