Performance Marketing Manager

Roles and Responsibilities:

-Build and manage acquisition campaigns across various channels including social, affiliate network, OEMs and DSPs to drive revenue and increase ROI.

-Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.

-Identify marketing performance issues and work with MMP and data teams to pinpoint the root cause analysis.

-Effectively communicate complicated analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).

-Understand new and relevant KPI metrics requirements for performance management and optimization purposes.

-Work with creative and marketing teams to test strategies and innovation.

-Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

-Previous work experience in a quantitative marketing role managing strategy and execution on social, affiliates, or other performance-oriented channels.

-Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.

-Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized.

-Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.

-Outstanding presentation skills.

-Excellent written and verbal communication skills.

-Strong project management skills.

-Critical thinker and creative.

-Bachelor's degree in Marketing or relevant field.