Performance Marketing Executive

About the company-

Location:

Company:

Role Type:

Required Experience- 2+ years

CTC range-

Role Overview:

Key Responsibilities: -

Campaign Planning & Management:

-Create, manage, and optimize campaigns across Google Ads (Search, Display, YouTube, Performance Max) and social platforms (Meta Ads, LinkedIn Ads, Snapchat Ads)

- Conduct keyword research, audience targeting, ad copywriting, and competitor benchmarking to ensure campaign effectiveness

- Conversion Tracking & Optimization:

- Set up event-based tracking using tools like Google Tag Manager for actions such as form submissions, calls, WhatsApp interactions, etc.

- Continuously optimize campaigns for Cost per Lead (CPL), Return on Ad Spend (ROAS), Click through Rate (CTR), and Quality Score

- Coordinate with landing page and design teams to align creatives with campaign goals and conversion flows

- Reporting & Analytics:

- Monitor campaign performance on a daily, weekly, and monthly basis

- Develop comprehensive performance reports using platforms like Google Analytics, Meta Business Manager, Looker Studio/Data Studio, and Excel

- Provide data-backed insights and strategic recommendations for scaling campaigns and improving ROI

- Client Communication & Coordination:

- Act as the main point of contact for assigned clients, providing regular updates, performance summaries, and strategic input

- Understand client goals, manage expectations, and proactively address concerns or changes in requirements

- Collaborate closely with internal teams to ensure deliverables meet client objectives and timelines

- Platform & Industry Awareness:

- Stay up to date with advertising platform updates, privacy policies (HIPAA awareness for healthcare is a plus), and emerging digital trends

Qualifications:

Hands-on experience in managing Google Ads and paid social media campaigns (Meta, LinkedIn, etc.)

Strong understanding of campaign management, ad optimization, and performance marketing KPIs

Proficiency in tools such as:

- Google Ads Manager

- Meta Ads Manager

- Google Analytics

- Google Tag Manager

- LinkedIn Campaign Manager

- Looker Studio

Strong analytical mindset with the ability to translate data into actionable insights

Excellent verbal and written communication skills, with a professional approach to client handling

Collaborative team player who can work efficiently in a fast-paced environment

Bachelors degree in Marketing, Communications, Business, or a related field.

Excellent Excel/Google Sheets skills for data analysis and reporting.