Performance Marketer

About Happy Living:

Happy Living is a fast-growing mental wellness organization committed to helping people overcome emotional and psychological challenges. We offer therapy, counselling, and wellness services through both digital and offline channels.

Job Description:

We are seeking a data-driven and growth-oriented Performance Marketer to manage and scale our paid campaigns. The ideal candidate should have hands-on experience in running high-budget ad campaigns (₹5L+ per month) across platforms and a solid understanding of lead generation strategies.

Key Responsibilities:

• Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, and other platforms.
• Manage and scale monthly ad budgets of ₹5L or more.
• Continuously track, analyze, and improve campaign performance (CPC, CPL, ROAS).
• Perform A/B testing for creatives, landing pages, and targeting.
• Drive lead generation with a strong focus on quality and cost-efficiency.
• Collaborate with creative and content teams to develop effective ad creatives.
• Prepare performance reports and suggest actionable insights.
• Ensure campaigns align with the company’s overall growth and wellness goals.

Key Requirements:

• 2–3 years of experience in performance marketing.
• Proven experience managing ad budgets of ₹5L or more per month.
• Strong knowledge of Meta Ads Manager, Google Ads, and related analytics tools.
• Experience with lead generation campaigns (especially in the health or wellness sector is a plus).
• Analytical mindset with a passion for metrics and growth.
• Strong communication and collaboration skills.
• Ability to work onsite from our Bangalore office.

What We Offer:

• Competitive salary package.
• Opportunity to work in a purpose-driven wellness organization.
• Creative freedom and ownership of campaigns.
• A supportive and positive work environment.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹450,000.00 per year

Benefits:

• Paid sick time
• Paid time off

Supplemental Pay:

• Performance bonus

Work Location: In person