Posted:4 weeks ago|
Platform:
Work from Office
Full Time
Key Responsibilities: Campaign Strategy & Management: -Develop and execute effective PPC strategies to meet the companys marketing goals. -Manage and optimize campaigns across various platforms including Google Ads, Bing Ads, Facebook Ads, and other relevant channels. -Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance. Performance Analysis & Reporting: -Monitor and analyze campaign performance metrics using tools like Google Analytics and other reporting platforms. -Generate detailed reports on campaign performance, including impressions, clicks, conversions, and ROI. -Provide actionable insights and recommendations to improve campaign effectiveness. Budget Management: -Manage PPC budgets and ensure efficient allocation of resources to maximize ROI. -Monitor spending to ensure campaigns stay within budget and adjust bids as necessary to improve performance. A/B Testing & Optimization: -Conduct A/B testing on ad creatives, landing pages, and targeting strategies to identify the most effective tactics. -Continuously optimize campaigns based on test results and performance data. Collaboration & Communication: -Work closely with the marketing team to align PPC strategies with overall marketing goals. -Collaborate with the sales team to ensure PPC leads are being effectively nurtured and converted. -Communicate campaign performance and strategies to stakeholders, including management and clients. Stay Current with Industry Trends: -Keep up-to-date with the latest trends and best practices in PPC and digital marketing. -Implement new techniques and tools to improve campaign performance and stay ahead of competitors.
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